The Best Fashion Ad Campaigns of Fall 2019

Aeropostale is launching a new brand message intended to promote acceptance, empathy, respect and a sense of unity. The teen retailer’s new mission statement will be Aero Oneness, which will be brought to life in a campaign featuring real people from all walks of life and from all over the world. Each person featured in the marketing materials created their own script and directed their own choreography. “The idea of Oneness was born from talking to thousands of young people and really listening to what they had to say about the challenges they face and the world faces today,” said Natasha Fishman, executive vice president of marketing for Authentic Brands Group, which owns Aeropostale. “We realized Aeropostale had an opportunity to create a platform that was a safe space for expression and to share a positive message. Authenticity is paramount with the Aeropostale consumer. We needed to hear from them, to give them a voice.” The campaign will be updated seasonally with new faces and stories. It will be shared on a variety of channels including TikTok, Instagram and in stores. – Jean E. Palmieri

The Best Fashion Ad Campaigns of Fall 2019

It’s a family affair for Ugg’s new #UggLife campaign. The lifestyle brand’s new campaign looks to cross generations and bring families together, featuring new faces and frequent partners such as Luka Sabbat and his father, Clark; Kim Gordon and her daughter, Coco; model Paloma Elsesser and her sister, Ama; actress Sasha Lane and her brother, Sergio; model and C1V1L jewelry founder Slick Woods and her son, and designers and Ugg collaborators Zoe Latta and Mike Eckhaus. Photographer Chen Man captured the duos in Ugg’s collection of classic boots and footwear, and lends the lens to the subjects to film themselves in an accompanying video that finds each star in L.A. on the move to shoot the campaign in studio. “Being in this campaign is a blessing because it allows me to bring people together and at the same gives them a platform to express themselves and have fun,” Woods said. — Obi Anyanwu

The Best Fashion Ad Campaigns of Fall 2019

Cubavera explores the essence of man through four individuals — model Andre Costa, Latin telenovela actor Juan Soler, Univision “Despierta América” chef Jesús Díaz, and big-and-tall influencer Kyle Andrew — in #CubaveraMan, a new socially driven multifaceted campaign. The men share what defines them, their passions, family values and how they represent the story of Cubavera, wearing the brand’s signature guayaberas, linens and panel shirts. “Every man should discover their Latin side. Nothing looks better on a man than the right balance of swagger and values, especially in a world where pretense and fake news rules the social conversation,” said Lisa Kauffman, chief marketing officer for Perry Ellis international, the parent company of Cubavera. — Obi Anyanwu

The Best Fashion Ad Campaigns of Fall 2019: John Varvatos

John Varvatos has turned to Badflower, the first act to sign with his Big Machine John Varvatos record label, to be the face of the Star USA fall ad campaign. The California rock band fronted by John Katz with lead guitarist Joey Morrow, bassist Alex Espiritu and drummer Anthony Sonetti, “represent everything that’s missing in music and style today,” Varvatos said. “They are rebels and amazing storytellers that carry themselves with ease and confidence.” The campaign was shot by photographer and director Mark Seliger and follows the band as they start playing a live gig at a New York bar through to breakfast at a diner at sunrise. The band members are dressed in faux fur and black shearlings along with vintage-inspired T-shirts, plaids, camouflage and animal prints. “We had such a blast working on this shoot with John and his crew,” Badflower said. “This was our first time getting involved with anything fashion related and John was with us the whole time making it super fun and low pressure.” Varvatos, whose collection is known for its rock ’n’ roll aesthetic, has used a variety of musicians in his campaigns including Ringo Starr, KISS, Jimmy Page and Nick Jonas. — Jean E. Palmieri

The Best Fashion Ad Campaigns of Fall 2019: Timberland

Timberland has built its brand ethos on embracing the outdoors and now it’s extending that mission by committing to plant 50 million trees around the world by 2025. Since 2001, the brand has planted more than 10 million trees worldwide. “At Timberland, we’re conscious of the impact our modern way of life has on the planet. And we believe as a global lifestyle brand, and as individuals, we have a responsibility to make it better,” said Jim Pisani, global brand president. “Trees and green spaces help improve the quality of our planet as well as individual wellbeing. Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future.” To promote the message, Timberland partnered with Spring Studios Milan to execute its largest global campaign, “Nature Needs Heroes,” to encourage consumers to join in the movement. It has selected 12 people it calls “eco-heroes” to be featured in the ads wearing looks from the fall collection. The campaign will be used in print, digital, out of home, social media and public relations efforts by the brand. There will be a three-day pop-up installed in New York City and a workshop in Shanghai, featuring Timberland’s global creative director Christopher Raeburn and APAC eco-hero, Will Pan, as well as events in London, Paris, Milan, Berlin and Amsterdam. Timberland is working with a number of organizations on its tree-planting efforts including the Smallholder Farmers Alliance, Green Network, Tree Aid, the UN Convention to Combat Desertification and others. Projects in year one will focus on Haiti, China, the Dominican Republic, the U.S., Tanzania and Mali. — JEAN E. PALMIERI

The Best Fashion Ad Campaigns of Fall 2019: Moose Knuckles

As the evening winter chill descends on Canada’s Nunavut Territory, seven men and women traverse the icy expanse to the Sacred Glacier to learn the meaning of human existence. In Real Life Awaits, the Moose Knuckles fall 2019 campaign, these men and women discover the world’s truths through rituals led by five-time NBA champion Dennis Rodman, which ends with each “disciple” forgoing parts of their worldly selves. The campaign and short film by Toronto-based video production house Kid. Studio, draws inspiration from Alejandro Jodorowsky’s scandalous 1973 film, “The Holy Mountain.” “To us, the film represents the purest forms of creativity, individuality, and freedom,” Kid. Studio said. “This short is about ridding yourselves from the trappings of everyday life that consume us in all the wrong ways and how it is life’s purpose for us to break out of these cages and find our true calling.” – Obi Anyanwu

The Best Fashion Ad Campaigns of Fall 2019: Louis Vuitton

For its first Art of Travel campaign in four years, Louis Vuitton tapped photographer Angelo Pennetta to shoot models Rianne Van Rompaey, Fei Fei Sun and Kit Butler in emblematic locations in Vietnam, including Ha Long Bay and Ninh Binh and its temples. The escapist travel backdrop is used to offset some of the brand’s top luggage and handbag styles, such as the Steamer, Speedy, Neverfull, Alma and Petite Malle. The first round of images, under the artistic direction of David James and styled by Fran Burns, will break in October editions of leading magazines, beginning with Britain’s Tatler on Sept. 5. A second series of images will appear in November issues. The last Art of Travel campaign in 2015 was shot by Patrick Demarchelier. – Joelle Diderich

The Best Fashion Ad Campaigns of Fall 2019: Acne Studios

Creative director Jonny Johansson tapped seven emerging talents for his fall Acne Studios campaign, centered on the Musubi handbag, which is inspired by the sash of a traditional Japanese obi. Shot by Richard Burbridge, the ads feature Esther McGregor, the daughter of actor Ewan McGregor; Dylan Jagger Lee, the son of Pamela Anderson and Tommy Lee; artist Delfin Finley; model, actress and artist Ajani Russell; dancer Parker Kit Hill, and models Xie Chaoyu and Sara Hiromi. “I love it when I see people around the world carrying our Musubi bag. Every time I see the bag now, I think about real people. I wanted to bring this feeling to our new campaign that features the Musubi, by bringing together some real people who excite us, and who tell their stories through the campaign,” Johansson said. The images will be seen on New York taxi cabs from Sept. 4, and on Paris subway entrances from Sept. 26 to Oct. 2 to coincide with Paris Fashion Week. – Joelle Diderich

The Best Fashion Ad Campaigns of Fall 2019: GCDS

An endless summer state of mind inspired GCDS’ fall 2019 ad campaign lensed by New York-based photographer Renell Medrano. The brand’s creative director Giuliano Calza invited a group of friends of the house, including models Alton Mason, Jazzelle Zanaughtti, Teddy Quinlivan and Sasha Trautvein, to Capri, Italy, where they were captured against the backdrop of a luxurious villa overlooking the island. In keeping with the label’s playful and ironic attitude, a picture fronted by Zanaughtti sees the model plunging in a swimming pool and donning a GCDS’ logo-shaped hairdo. Inspired by vintage postcards, each image bears phrases such as “Wish you were here” and “Baci from Capri.” – Martino Carrera

The Best Fashion Ad Campaigns of Fall 2019: Burberry

Riccardo Tisci partnered up with photographers, Danko Steiner and Nick Knight for Burberry’s latest fall campaign. The aim was to celebrate self-expression and British identity, similar to his fall 2019 collection which was meant to capture the contrasting personalities of British culture from the classic to the carefree. Models including Gigi Hadid and Irina Shayk feature in the campaign framed by a backdrop of the sea. Some of the pieces featured include double-waist track pants; tailored blazers with track tops and quilts and reconstructed rugby, polo and football-shirt dresses. ‘I have been thinking a lot about England as a country of contrasts, from the structured to the rebellious and free, and I wanted to celebrate how these elements coexist’ Tisci said. — Zahra Tayeb

The Best Fashion Ad Campaigns of Fall 2019: Bruno Magli

Bruno Magli is embracing La Dolce Vita for its fall/winter ’19 advertising campaign. The brand is offering up its interpretation of a modern Fellini film by featuring a man and a woman in several dreamy behind-the-scenes shots. The Italian brand was inspired by today’s Romans and their impeccable style of dressing and feature everything from eveningwear to accessories. The ads, which feature models Jake Dietrich and Michelle Dantas, were shot by Gina Manning. Juankr created a video to accompany the still images. — JEAN E. PALMIERI

The Best Fashion Ad Campaigns of Fall 2019: Polo Ralph Lauren

Ralph Lauren Corp. is shining a spotlight on denim for its newest global advertising campaign.

Titled “Wear Your Story,” the campaign features six models and influencers from all walks of life — a student, father, mother and yogi — who share their stories about their favorite pairs of jeans. Photographed by the duo of Tim Hill and James Finnigan, the ads feature new washes and treatments along with responsibly sourced cotton in numerous styles for its Polo brand.

The company is part of the Better Cotton Initiative, which partners with suppliers who collect and recycle denim and reduce the amount of water needed to produce the fabric as it works to use 100 percent sustainably sourced cotton and reduce water use by 20 percent by 2025.

“Wear Your Story” is an extension of the brand’s “Family Campaign” that launched in April, which highlighted several families. It will run through September in outdoor, print, digital and social media channels.

Also underlining the company’s focus on denim is direct-to-garment printing on denim trucker jackets for men and women, available on the Ralph Lauren web site beginning Aug. 13.— Jean Palmieri

The Best Fashion Ad Campaigns of Fall 2019: Michael Kors

Michael Kors has gone high-octane for its fall 2019 ad campaign. The brand tapped David Sims to shoot model Bella Hadid for Michael Michael Kors and professional BMX rider Austin Augie for Michael Kors Men’s in a campaign entitled: “Hell on Wheels.” The photographer created still images and videos that are intended to speak to designer Michael Kors’ love of travel. “The original jet set of the Sixties and Seventies showed the world how to live a fast-paced life in the most glamorous way possible,” Kors said. “Today, between the Internet and all the ways that people move through the world, we’re constantly in motion, and I wanted the images to reflect that.” The global campaign will include print ads in fall magazines, digital outlets, social media platforms and traditional outdoor media placement. — JEAN E. PALMIERI

The Best Fashion Ad Campaigns of Fall 2019: Karl Lagerfeld

Karl Lagerfeld’s photo studio on Rue de Lille in Paris, with its imposing floor-to-ceiling bookshelves, is the backdrop for the brand’s fall-winter campaign, billed as a tribute to the late designer. It stars models Birgit Kos, Nina Marker and Sébastien Jondeau, Lagerfeld’s longtime personal assistant and bodyguard. Carine Roitfeld styled the ads in tandem with Lagerfeld’s tightly knit team of photo collaborators.

The Best Fashion Ad Campaigns of Fall 2019: Michael Kors

Michael Kors has unveiled its new Michael Kors Collection fall campaign that was photographed by Inez van Lamsweerde and Vinoodh Matadin. The ads were styled by Paul Cavaco. Shot inside a classic New York mansion, the campaign features model Rianne Van Rompaey and will break July 5 in British Vogue. It will also appear in fall issues worldwide. “For fall, we wanted to capture the eclectic glamour of the runway collection. The Michael Kors Collection campaign offers an inside peek into the lives of today’s luxury jet setters. The rich layers of private life and romance found in the images complement the mood, chic and drama of our fall collection,” Michael Kors said. — Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2019: Giada

Captured in sinuous and ballet-like poses, Sasha Pivovarova fronts Giada’s fall ad campaign. Lensed by photographer duo Inez van Lamsweerde and Vinoodh Matadin, the model, wearing richly colored and roomy outfits is portrayed against a dark backdrop in a series of color images juxtaposed to black-and-white shots exalting the silhouettes and fabrics. — Martino Carrera

The Best Fashion Ad Campaigns of Fall 2019: Etro

After casting a diverse group of models for its fall 2019 runway show, Etro is trumpeting inclusivity for its ad campaign, too. Nine talents, including veteran models Marisa Berenson and Amber Valletta, as well as Grace Elizabeth and Taylor Hill were brought to Manhattan and lensed by New York-based photographer Cass Bird in the city’s busy streets. Differentiating each character’s personality, Berenson was captured smiling surrounded by a range of Etro trunks splashed with the signature paisley prints, while Hill looks confident accompanied by a white horse, in a nod to the infamous entrance Bianca Jagger made at the Studio 54 nightclub. — Martino Carrera

The Best Fashion Ad Campaigns of Fall 2019: Alexa Chung x Barbour

Alexa Chung has teamed with lifestyle brand Barbour for a two-year four-season partnership where Chung will reimagine archival Barbour pieces in the designer’s own lens. For the first season, Chung has dug deep into the brand’s past and her own — where she used to wear Barbour jackets horseback riding and camping at Glastonbury — into a seven-piece outerwear capsule. Pieces include a Delft blue rain poncho, a quilted olive coat with a corduroy collar and an orange hooded pullover. “Some of my happiest memories have unfolded in a Barbour. The smell of wax alone makes me feel like I’m home. For me, Barbour has been part of my childhood, my coming of age and I am extraordinarily proud that it is now part of my future,” Chung said. — Fiona Ma

The Best Fashion Ad Campaigns of Fall 2019: Represent

Represent celebrates the British countryside in its latest fall campaign. Shot in the wilderness of the Pennine Moors by Anna Radchenko and Kode Media, the dramatic images depicts models sonny Hall and Mudi Sama against stormy skies and wild grassy moorlands. The campaign narrates the boys’ adventure, from driving across the moors, getting into a car crash and then journeying through another dimension, which is also reflected in Represent’s fall collection – where heritage meets modernity with plaid mohair and flannel and chunky cable knit sweaters paired with utilitarian style vests and pants. — Dyon Ang Zhi Jie

The Best Fashion Ad Campaigns of Fall 2019: Brioni

Matt Dillon is the latest Hollywood star to join Italian luxury menÕs label Brioni as the face of the fall 2019 ad campaign, following Armie Hammer, Harvey Keitel and Anthony Hopkins. Lensed by the brandÕs longtime go-to photographer Gregory Harris in a New York studio, the series of black-and-white candid portraits captures the ÒCrashÓ actor clad in a range of tailoring pieces and eveningwear. The campaign breaks internationally in July. Ñ Martino Carrera

The Best Fashion Ad Campaigns of Fall 2019: Kate Spade

Actresses Julia Garner (“Ozark”), Sadie Sink (“Stranger Things,”) and KiKi Layne (“If Beale Street Could Talk”) are once again featured in Kate Spade’s fall ad campaign. The ads were photographed in London by Tim Walker, a longtime collaborator who worked with the brand from 1999 to 2006 under Kate and Andy Spade. The campaign was styled by Sara Moonves.

“For the fall season, I started by imagining raiding an insanely glamorous woman’s closet, and the rich, eclectic mix you’d find that you could make your own. I was inspired by the idea of a woman’s closet — the thought of where clothes end up rather than where they originated. I envisioned women are looking for clothes that are spirited, feminine and fundamentally effortless,” said Nicola Glass, creative director of Kate Spade New York. Ads will break on Instagram July 29, in the September issues of national and international magazines, other digital platforms and out-of-home as well as across social media. — Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2019: Escada

Escada’s fall campaign marks a new direction for the brand with Rita Ora as the label’s new brand ambassador and the face of the campaign. Shot by Craig McDean, it features Ora wearing the brand’s latest collection, a modern take on the brand’s 40-year heritage. In the campaign images, Ora dons a green puffer jacket, a blue high waisted skirt and blouse and an all white ensemble. She is carrying Escada’s new Heart bag, which is a nod to the heart-shaped perfume bottles the brand has used in the past. — Fiona Ma

The Best Fashion Ad Campaigns of Fall 2019: Coach

Coach launched on Thursday its fall 2019 campaign, debuting the design house’s new direction inspired by “21st-Century dreamers.” The first collaboration with photographer Juergen Teller, the campaign stars “ reed” actor and Coach men’s ambassador Michael B. Jordan, actress Kiko Mizuhara, new Coach face Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new ambassador Liu Wen around New York City at Central Park, the Brooklyn Bridge, the Upper East Side and the Lower East Side. In addition to the famous faces, Coach spotlighted the Tabby shoulder bag, Troupe tote and Rivington backpack from its fall 2019 collection. Director Todd Tourso, who is also partnering with Coach for the first time, created the campaign film, featuring all faces of the campaign and voiceover from Jordan and Shahidi. Tourso’s use of thunderous, energetic drums and soft music captures the determination and idealism of the dreamer. — Obi Anyanwu

The Best Fashion Ad Campaigns of Fall 2019: BCBG Max Azria

BCBG Max Azria’s commitment to empowering female creatives is evident in the talent cast both in front of and behind the lens for its fall campaign, which marks the brand’s 30th year. Supermodel and philanthropist Adriana Lima was photographed by Zoey Grossman and styled by Rachael Wang. “Having Adriana as the face of this season’s campaign and bringing on such talented women as Rachael and Zoey further spreads our message of support for fearless, courageous women,” said Diane Bekhor, senior vice president of BCBG Group at Marquee Brands, in a press release. The campaign’s message to “Be Your Own Muse” is a nod to strong, figure-flattering silhouettes that enable self-expression through an array of bold mix-and-match dressing. — Andrew Shang