Blake Gray, a 21-year-old Texas native, has 9.9 million fans on TikTok, 5.1 million followers on Instagram and nearly a million subscribers on YouTube. Here, he shares a behind-the-scenes look as he gets ready for Dior’s men show with ERL in Venice Beach.
“Tonight is my first Dior men’s show, and I’m so stoked,” said Gray.
“To me, Dior Beauty is all about feeling comfortable in my own skin and confident in how I’m portraying myself,” he said of working with the brand.
“A plaid jacket, sequined shirt and jeans. Brian did great,” he said of the final look, working with stylist Brian Meller. “I love it.”
“I’ve never worn anything like this, but I like trying new things.”
“We decided to add a crossbody bag to pull everything together,” Gray said. “As you might be able to see, I poured myself a glass of Champagne in a preemptive celebration of the night to come.”
“On my way to the show, about to pull into the entrance and texting my girlfriend, because I’m a little nervous,” Gray said of Amelie Zilber, a fellow social media personality and Young Ambassador for UNICEF.
Blake Gray backstage with makeup artist Peter Philips, creative and image director for Dior Makeup.
“This was one of my favorite looks from the collection. The shoes were sick. I’m going to have to get myself a pair.”
“Time for the after party! The show was a success, and I really admire how Kim Jones tapped [Eli Russell Linnetz of] ERL as the guest designer.”
“The ambiance of the afterparty was so festival-like, with beaming lights and EDM music. There was tons of food and drinks to go around. I had a great time, and I’m so thankful to the Dior team for inviting me to this special occasion.”