• Ireland Baldwin in True Religion’s “This Is True” Campaign

    Ireland Baldwin in True Religion's "This Is True" Campaign
    Image Credit: Matthew Sprout

    In True Religion’s new ad campaign, Ireland Baldwin is stepping out of the shadows of her thespian parents, Kim Basinger and Alec Baldwin, to make her own mark in the fashion industry.

  • Ireland Baldwin in True Religion’s “This Is True” Campaign

    Ireland Baldwin in True Religion's "This Is True" Campaign
    Image Credit: Matthew Sprout

    In posters that will be plastered in New York’s SoHo neighborhood and ads that will run on Web sites intersecting sports, fashion, music and youth culture — i.e., Bleacher Report, Hypebeast, Billboard and Marie Claire — each celebrity spokesmodel shares their own thoughts on the importance of individuality. For instance, Ireland Baldwin tells her fans to “do something different.”

  • Ireland Baldwin in True Religion’s “This Is True” Campaign

    Ireland Baldwin in True Religion's "This Is True" Campaign
    Image Credit: Matthew Sprout

    In one image photographed by Matthew Sprout, Ireland Baldwin states, “I would like to be remembered as someone who never gave up.”

  • Bryshere Y. Gray in True Religion’s “This Is True” Campaign

    Bryshere Y. Gray in True Religion's "This Is True" Campaign
    Image Credit: Jai Odell

    As a new celebrity brand ambassador for True Religion, “Empire” star Bryshere Gray arrived to the New York set energized.

  • Bryshere Y. Gray in True Religion’s “This Is True” Campaign

    Bryshere Y. Gray in True Religion's "This Is True" Campaign
    Image Credit: Jai Odell

    Bryshere Gray’s quote for his True Religion ad is “be your own champion.”

  • Russell Westbrook in True Religion’s “This Is True” Campaign

    Russell Westbrook in True Religion's "This Is True" Campaign

    NBA star Russell Westbrook returns to True Religion’s ad campaign with the saying: “Everyday I wake up feeling proud that I’ve done something different than everybody else.”

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