Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Tisci invited friend and fellow designer, Donatella Versace to pose for a fall 2015 ad campaign.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Tisci dropped the bombshell on his Instagram account, saying, “So proud and honored to introduce my new ultimate icon” and displaying a teaser image: A portrait of the two Italian designers in profile, like a two-headed coin.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Spring 2015: Tisci cast actress Julia Roberts to appear in a campaign that telegraphs the more classic side of the French fashion house. He dressed Roberts in signature Givenchy styles including a boxy jacket, lace shirt and a tuxedo dress.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
For the campaign, Tisci opted to showcase Roberts in more “boyish” guise, with minimal hair and makeup to exalt her striking features.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Riccardo Tisci has earned a reputation for unexpected and trend-setting casting for Givenchy’s advertising. For his Spring 2011 Campaign
he looked out for strapping albino model Stephen Thompson. In pale black-and-white portraits shot by Mert Alas and Marcus Piggott, Thompson appears along with other Givenchy regulars like Mariacarla Boscono, Daphne Groeneveld and Iris Strubegger in overlapping exposures reminiscent of fashion photography experiments in the Fifties. -
Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
During an exclusive preview, Tisci explained that he’s long admired albino people, reflected in the pale flesh tones that are recurrent in his fashions. “They’re very near my world,” he enthused.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
For his fall 2011 campaign, Tisci chose transgender model Lea T, his longtime personal assistant and, interestingly enough, former fit model for his own line.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Longtime muse Mariacarla Boscono starred in the spring 2013 campaign. “They are people I love and who love me. It’s about family — something that is difficult to find in today’s world. It’s about real people, only taking the best of their personalities, with no effort,” stated Tisci.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Riccardo Tisci headed to the beach for Givenchy’s spring-summer 2012 ad campaign. But trust the Gothic designer to bring a dark twist to the proceedings: Gisele Bündchen, Mariacarla Boscono, Chris Moore and Simone Nobili are shown posing with black surfboards against darkening skies. The designer described the atmosphere as “the expression of a love story between a surfer and a mermaid.”
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Image Credit: Mert Alas & Marcus Piggott For the Givenchy’s spring 2016 ad campaign, one image shows a group of young, fresh-faced models staring down at the floor-mounted camera in Tisci’s frothy, lingerie-inspired collection accompanied by a short text by the singer Antony Hegarty, now known as Anohni: “I am a child on the river, and love waits downstream: A waterfall to steal my breath, and change my mind,” it reads in his tiny, tortured handwriting.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Image Credit: Courtesy Givenchy’s spring 2017 ad campaign juxtaposes classic studio portraits of veteran models with desert scenes featuring a younger cast and more freewheeling styling.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Image Credit: Courtesy The message in these diptychs is unmissable: “I want to make clear that we are welcoming different kinds of women, different kinds of men in our world,” Tisci said in an exclusive interview. “We can dress a woman that’s more mature, more classic and a woman who is more street, more daring, stronger and more sensual — girls that like to play with fashion.”
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Behind-the-scenes of the Givenchy spring 2017 campaign shoot.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
A behind-the-scenes shot from the Givenchy spring 2017 campaign shoot.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Image Credit: Courtesy of Givenchy Keeping it real: That’s Riccardo Tisci’s new mantra for Givenchy advertising.
While known for provocative campaigns that have in the past featured transgender and albino people, A-list actresses and even a rival Italian designer, Tisci’s Fall ’16 effort is all about making his fierce runway fashions more legible — and approachable. -
Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Image Credit: Courtesy of Givenchy A visual from the Givenchy Fall ’16 ad campaign. “My show is always a strong injection of craziness and dream,” he said in an exclusive interview. “I’m sure that some people understand, but I want the general public to understand how to deal with it.”
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Image Credit: Courtesy Photo Irina Shayk featured in Givenchy’s spring ’16 jean campaign.
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Riccardo Tisci’s Most Memorable Givenchy Campaigns: A Look Back
Irina Shayk featured in Givenchy’s spring ’16 jean campaign.