Spring 2018 Ad Campaigns: Untuckit

Untuckit is embracing all styles and shapes of men in its newest campaign.
The men’s brand that specializes in creating shirts that are designed to be worn untucked has created its first national, multimedia campaign called “All Shapes and Sizes” that begins rolling out this week.
The 30-second television spot features founder Chris Riccobono working with several customers with different physiques, and a voiceover that says the shirts come in more than 50 size options to fit all men regardless of body type. It ends with an invitation to anyone who has yet to experience the “all shapes and size of Untuckit” to just “untuck yourself.”
In addition to TV ads, versions of the campaign will run on radio and in print and be used on the company’s social channels, web site and in its print catalogue.
Aaron Sanandres, chief executive officer of Untuckit, said the company conducted focus groups that found “one clear message was guys have their own personal challenges (and perceived limitations) when it comes to finding a great-fitting shirt. We wanted to make sure guys know we have a solution for every body. The campaign is clear, bold and solution-oriented.” — Jean E. Palmieri

Spring 2018 Ad Campaigns: Tommy Hilfiger’s Adaptive

Tommy Hilfiger, which is owned by PVH Corp., has launched the Tommy Adaptive spring 2018 campaign. The digital campaign features Paralympic gold medalist Jeremy Campbell, motivational speaker Mama Cax, dancer Chelsie Hill and chef Jeremiah Josey.
Shot by Paul McLean, the campaign acknowledges individuality, and Hilfiger’s Adaptive’s mission is to be inclusive and empower people of all abilities to express themselves through fashion. The ads are running on HIlfiger’s Facebook and Instagram accounts.

Hilfiger launched his first Adaptive collection for children in spring 2016 and expanded to include a women’s and men’s adult collection for fall 2017, marking the first time a global fashion brand offered apparel to accommodate the needs of people with disabilities. The Tommy Adaptive collection features modified closures and adjustable details. The spring 2018 collection offers new product modifications including seated options for tops and bottoms, bungee cord closure systems and updated Velcro brand closures. — Lisa Lockwood

Spring 2018 Ad Campaigns: Kiton

An eye-catching red dot, Kiton’s graphic logo, covers the face of a model in the brand’s ad campaign for spring. With this bold sign and the phrase “Kiton says it all,” the men’s wear label aims to highlight the brand’s expertise and Made in Italy roots. The model is seen sitting on top of a pile of Kiton’s fabrics against a gray backdrop, wearing a midnight blue suit in one photo and a pinstripe beige pantsuit in another. The campaign, created under Fabien Mouillard’s art direction, is rolling out on kiton.com as well as in selected publications starting in March. — Martino Carrera

Spring 2018 Ad Campaigns: Sam Edelman

Sam Edelman’s spring campaign, dubbed “The Land of Enchantment,” features Carolyn Murphy. Shot by Kelly Klein in Palm Springs, Calif., the ads capture Edelman’s vision of timeless American beauty and style. The creative director is Sam Shahid, owner of ad agency Shahid & Co.
“This year celebrates my 40 year anniversary in the footwear and fashion industry. In recognition of that milestone, I want to celebrate what the brand has always stood for: integrity, timeless elegance, elevated and effortless style and the empowered woman. I chose Libby [Edelman, his wife and cofounder and senior vice president], Kelly and Carolyn to partner with me on this project to create our most authentic campaign yet,” said Sam Edelman, designer, founder and president of Sam Edelman.
The campaign highlights denim, intimates and dresses, as well as fashion footwear. It will be featured this spring in print and digital publications including Vogue, Elle, Marie Claire, Harper’s Bazaar, WSJ. Magazine, Modern Luxury and Refinery 29. Ads will also run on billboards in key locations, including New York and Los Angeles. — Lisa Lockwood

Tommy Bahama Spring 2018 Campaign

Tommy Bahama’s spring ads will have a new look. The Oxford Industries-owned brand has named Untitled Worldwide as its agency for creative and marketing services. The agency founded by MT Carney will work closely with Andy Comer, Tommy Bahama’s senior vice president of marketing and creative services, and the company’s in-house creative and marketing departments on seasonal catalogs, digital and e-commerce web site, direct mail, brand activations and all direct-to-consumer promotions in store and online. — Jean Palmieri

The first iteration of the campaign will launch today and is intended to celebrate the brand’s island lifestyle and its 25th anniversary. It shows men and women in colorful pieces from the spring line with catchy phrases such as “Steal Your Husband’s Camp Shirt” for a woman in a printed men’s button-down, and “Spend More Time Puttering Around” for two guys on the golf course. The tag line is #longlivetheislandlife.The first iteration of the campaign will launch today and is intended to celebrate the brandÕs island lifestyle and its 25th anniversary. It shows men and women in colorful pieces from the spring line with catchy phrases such as “Steal Your HusbandÕs Camp Shirt” for a woman in a printed men’s button-down, and “Spend More Time Puttering Around” for two guys on the golf course. The tag line is #longlivetheislandlife.

Calvin Klein Jeans Spring 2018 Campaign

Calvin Klein Inc., unfurled the latest iteration of its Calvin Klein Jeans global ad campaign: #MyCalvins call to action: Our Family. #MyCalvins featuring Millie Bobby Brown, Paris Jackson and Lulu Tenney.

Photographed in a barn by Willy Vanderperre and styled by Olivier Rizzo, Brown sports key Calvin Klein Jeans styles, and Jackson and Tenney are wearing Calvin Klein Jeans items paired with Calvin Klein Underwear tops.

The three Calvin Klein collaborators all have ongoing connections to the brand and were previously featured together in the music video for The xx’s song, “I Dare You” last year, as part of a creative collaboration between the band, Calvin Klein’s chief creative officer Raf Simons and photographer and filmmaker Alasdair McLellan. 

The campaign’s concept puts family at its center and shows unity between strong individuals, emphasized by the symbolism of the traditional American quilt. The multimedia campaign began in November with Solange, along with Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness, followed by A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou and A$AP J. Scott of A$AP Mob, and then spotlighted Kaia and Presley Gerber, and most recently the Kardashian and Jenner sisters.

Continuing its exploration of classic Americana, the spring campaign embraces a digital-first, social approach and runs through the spring season. It spans 12 countries globally, as well as high-impact outdoor in several key markets.

— Lisa Lockwood

Scotch & Soda Spring 2018 Campaign

Scotch & Soda traveled to Jordan for its spring advertising campaign, tapping Swedish fashion photographer Elizabeth Toll to shoot a series of images intended to honor free-thinking wanderers.

“It’s a story of both world discovery and self-discovery — about how far you’d go and what risks you’d take to do things differently and choose your own way,” said creative director Marlou van Engelen.
The locations chosen for the campaign included the Wadi Rum desert and the Dead Sea’s white shores. Dutch models Damaris Goddrie and Wouter Peelen star in the campaign that was styled by Veronique Didry. A series of short films by Amsterdam-based Matemade were also produced to support the campaign. — Jean Palmieri

Boden Spring Campaign

A yearning for warmer climates inspired British retailer Boden, whose spring campaign has a whiff of piña coladas to it. Dubbed “Jump In,” it also features a video that shows the model’s journey from an overcast day to bright skies through her sartorial choices. — Alice Coy

Ramy Brook Spring

Martha Hunt appears in Ramy Brook’s spring campaign, which was photographed by Sebastian Faena and art directed by Jim Kaemmerling. The shoot took place at Pier 59 in New York.

“Ramy Brook is a celebration of women and their beauty in every way. We are so proud to have Martha represent Ramy Brook; she is the epitome of our motto of ‘happy, sexy, strong,’” said Ramy Brook Sharp, founder. 

The campaign, which broke last month, will be distributed via digital media, in-store, social media and various strategic partnerships.  

Best known as a Victoria’s Secret Angel, Hunt has partnered with Ramy Brook, the advanced contemporary brand, for a yearlong program which includes two national ad campaigns, a capsule collection and multiple events

— Lisa Lockwood

Buccellati has tapped Carolyn Murphy as the face of its spring 2018 campaign.

Buccellati has tapped Carolyn Murphy as the face of its spring 2018 campaign.

Bulgari Spring Campaign

Bella Hadid fronts the Bulgari eyewear ad campaign for spring, after appearing in the brand’s new campaign for the B.Zero1 jewelry line. The sun-drenched city of Rome serves as the backdrop for the images shot by American photographer Theo Wenner. Hadid poses on a Roman terrace sporting three different styles of the Serpenteyes eyewear range, one of them featuring the snakeskin pattern in contrasting colors on the lenses (serpenti defined in English is “snake”). Wenner also turned director for the campaign, which is flanked by three short movies starring Hadid. — Martino Carrera

Gucci Pre-Fall 2018 Campaign

Who knew protesting French students would become so fashionable 50 years later? For Gucci’s pre-fall 2018 advertising campaign photographed and directed by Glen Luchford, creative director Alessandro Michele harked back to 1968, reimagining the students’ marches and riots that began in Paris in May that year and that would end up reverberating beyond the French borders.
Today’s Gucci-clad rebels occupy a university campus, passionately challenging the establishment and asking for change. Luchford’s black-and-white photos are inspired by the bold French Nouvelle Vague imagery of the late Fifties and Sixties and by radical filmmakers François Truffaut and Jean-Luc Godard.
In tune with Michele’s own disposition, Gucci’s students are romantic, quoting Arthur Rimbaud’s poetry and coming together under the banner of Liberté, égalité, sexualité [Freedom, equality and sexuality]. To wit, Gucci is launching three teasers for the campaign showing student couples exchanging secret notes in a classroom during a poetry lesson, each bearing a love slogan.
For the campaign, Gucci launched the hashtag #GucciDansLesRues [Gucci in the streets].

The campaign was art directed by Christopher Simmonds. Credits include music is by Crispy Bacon, and artist and composer Laurent Garnier.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc.

Trussardi Spring 2018 Campaign

The Trussardi spring ad campaign aims at infusing the brandÕs image with a cool attitude, portraying a contemporary Milanese tribe of young kids strolling around the city. The images, shot by New York-based photographer Billy Kidd, portray models Myrthe Bolt, Damaris Goddrie, Sven de Vries and Jegor Venned posing on a rooftop which faces the cityÕs iconic Torre Velasca building, or against a vintage convertible car in a parking area. Some of the pictures also feature a greyhound, the longtime symbol of the brand. The campaign, which debuts on Feb. 12, is flanked by a video which follows the group of models strutting a catwalk in the same locations. Ñ Martino Carrera

Paul Smith Spring 2018 Campaign

Sir Paul Smith is marking the start of a new era at his label with a spring campaign that aims to channel the designer’s trademark irreverence.
Featuring Polish model Malgosia Bela and Ben Allen, the campaign draws inspiration from the sandy beaches of the South of France. Black-and-white images of the sea provide the backdrop for bright colors and prints, including Hawaiian shirts. “It felt right to bring the brightness and optimism to the fore. It feels like we all need a bit of color right now,” said the designer. — Natalie Theodosi

Tommy Jeans 2018 Ad Campaign

Tommy Jeans’ spring campaign, photographed by Devyn Galindo in California, features a crew of Millennial influencers including rapper Christian “King” Combs, models and musicians Pyper America Smith and Gabriel-Kane Day-Lewis, and models Diana Silvers, Lina Hoss and Sup Park wearing street-inspired looks. It also gives a nod to Formula One racing pit crews with heritage workwear, loose baggy outerwear, oversized silhouettes and denim details. The mobile-first campaign, which breaks today, is based on the premise of defying norms and defining new ways to express diversity and individuality.
— Lisa Lockwood

Vince 2018 Ad Campaign

Vince’s spring campaign was photographed by Julia Noni and styled by Vittoria Cerciello. The premise of the campaign is a continuation of the fall 2017 creative, which introduced a series of introspective phrases that sought to explore the brand’s identity through language and emotion, such as “I Am Rooted, and I Flow” or “I Am Still, to Rise.”
“In this second act, we take the story one step further, emphasizing the new voice and visual identity of Vince under the creative direction of Caroline Belhumeur, while still honoring the brand’s foundation of luxurious simplicity,” said Tomoko Ogura, vice president, brand director. “This season we hope to convey an optimistic message that inspires the viewer to identify warmth and positivity in their surroundings.”
The campaign features Marte Mei van Haaster, Tandi Reason Dahl and Lucian Clifforth.
The ads break Tuesday on vince.com and will appear in the spring issues of Porter magazine and T: The New York Times Style Magazine. In addition, it will encompass video, digital and outdoor components, including subway banners in New York and wild postings in New York and Paris.
The campaign will be accompanied by a video component, which visually portrays emotion through the merging of movement and scenery. Filmed by Luca Repola and styled by Jason Rider, the video features models Louise Parker, Ilana Kozlov, Phoenix Anderson and Nathan Mitchell. — Lisa Lockwood

Sonia Rykiel Spring 2018 campaign

To commemorate Sonia Rykiel’s 50th anniversary, the spring campaign was done in collaboration with Peter Miles. “Sonia Rykiel” is printed on each image 50 times. Zoe Ghertner photographed the campaign in the courtyard of the L’école des Beaux Arts, Saint Germain, and Francesca Burns styled. — Jessica Iredale

Bulgari 2018 Ad Campaign

Bulgari cemented its partnership with Bella Hadid for 2018 with a campaign named “Rule.” Already ambassador for the brand’s accessories and leather goods lines as well as the face of its “Goldea, the Roman Night” fragrance since 2017, the model-turned-social media star has been tapped to front the new campaign for the B.zero1 jewelry line. Captured by Norwegian photographer and film director Sølve Sundsbø, the images portray Hadid against a marble midnight blue backdrop sporting a minimal, black halter top, while focusing on the jewels’ collection, which includes white and rose gold bracelets and rings. Part of the same series of pictures is a group of images portraying fellow model Lily Aldridge against a vibrant shade of violet purple recalling the amethyst gems of the Divas’ Dream high jewelry pendant necklace she wears. Aldridge, who also fronts the pictures for the Serpenti line, will be the face of a new Bulgari collection to debut later this year. — Martino Carrera

Net-a-Porter spring 2018 campaign

Net-a-porter traveled to Mexico City for its spring 2018 campaign, which features models Sarah Berger, Mayowa Nicholas and Aira Ferreira dressed in key spring trends, such as tailoring and Eighties-inspired clothing, that will dominate the season according to the retailer. “Our spring 2018 campaign distills the mood of the coming season and presents it to our customers through the Net-a-porter lens, with major power brands styled alongside emerging designers,” said Alison Loehnis, president of Net-a-porter. Brands including Balenciaga, Gucci, Attico, Chloé, Prada and Brock Collection all feature in the campaign. — Natalie Theodosi

The Outnet spring 2018 campaign

Outnet.com’s spring 2018 campaign focuses on style and friendships. Photographed and filmed by Riccardo Vimercati, the photos were shot near a beachfront Malibu house that was featured in the HBO series “Big Little Lies.” The campaign stars stylish pals Ava Smith and Bruna Tenório, who are dressed in labels including Attico, Tibi, Proenza Schouler and Victoria Beckham. “The fashionable friends concept is one that we continue,” said Andres Sosa, executive vice president of sales, marketing and creative. “It depicts those expressive and natural moments of joy that we know are immediately relatable to our customer.” — Lorelei Marfil

Acne Studios Spring 2018 Ad Campaign

Acne Studios creative director Jonny Johansson may be averse to celebrity culture, but he regularly taps offbeat personalities to appear in the brand’s look books. Its spring advertising campaign features Juliette Lewis, who took over the label’s Instagram Stories for its fall show in Paris last month.

Johansson was inspired by the characters Lewis has played in film over the years. The American actress has starred in movies including “Natural Born Killers,” “Cape Fear” and “August: Osage County.” The images were shot by Talia Chetrit and styled by Vanessa Reid. – Joelle Diderich

Balenciaga Spring 2018 Ad Campaign

For Balenciaga’s spring advertising campaign, creative director Demna Gvasalia tapped French paparazzi instead of fashion photographers to shoot models emerging from the luxury brand’s stores in Paris.
“Hired security guards accompany models on their shopping trips, a further twist in the fashion meta-reality which frames the customer as Balenciaga VIP,” the brand said in a statement.
An irate Stella Tennant is pictured shielding her face with her handbag as she steps out from Balenciaga’s boutique on Rue Saint-Honoré, while French actress Raphaële Godin and her son dash past trendy eaterie L’Avenue, a favorite haunt of celebrities including Rihanna and Kim Kardashian.
The four snappers enlisted for the campaign are Sébastien Valiela, who famously exposed former French president François Hollande’s affair with actress Julie Gayet; Francis Petit; Nikola Kis Derdei, and Cyril Moreau.
The images also feature Dipti Sharma, Kennah Lau, Eliza Douglas, Christine Willis, Alek Wek and costume designer Marjatta Nissinen. Styling is by Lotta Volkova, hair by Holli Smith and makeup by Inge Grognard. – Joelle Diderich

Chiara Ferragni spring 2018 campaign

The new Chiara Ferragni spring 2018 ad campaign is dubbed #ChiaraSuite. Images were shot in a studio in Paris by photography duo Florence Tétier and Nicolas Coulomb starring model Anne-Sophie Monrad posing against a beige backdrop, with props including a giant pink pillow. Some of the looks donned by Monrad include a palm-printed silk pajama set and a fuchsia PVC trenchcoat, as well as crystal embellished golden slippers and over-the-knee black boots, both featuring a palm tree. Ferragni emphasized “the neutral setting of the campaign” that helps concentrate the attention on the product. — Martino Carrera

Bally spring 2018 campaign

Bally’s spring 2018 campaign was shot by Colin Dodgson in an empty house in London. The house’s stripped-down walls and scarce furniture are meant to evoke nostalgia for a simpler, more carefree life and shine the spotlight on the brand’s renewed focus on a more laid-back, sportswear-focused aesthetic. The campaign, which features models Charlee Fraser and Marc-Andre Turgeon, will debut with “a robust digital and social media strategy,” the brand said. — Natalie Theodosi

Versus Versace Spring 2018 Ad

VersusÕ creative director Donatella Versace tapped a cast of local Californians for the brandÕs latest advertising campaign. Called ÒSub Versus 2,Ó this is a Los Angeles-based continuation of the fall 2017 ÒSub VersusÓ campaign, which aims to show the authenticity of a new generation of youth. Once again, Versace tapped photographer Ben Toms to portray the cast, which includes skater Olan Prenatt; musician Lindsey Shrederley; visual artist Ama Elsesser, actress Fig Abner and models Hayley Ashton, Lilliya Reid, TJ Robinson, Marley Camacho and Dagsen Love.

ÒThis group of young minds in Los Angeles really tells the story of what the Versus subculture stands for: attitude, defiance and the real issues of a new creative generation,Ó Versace said in a statement.

Each image is a collage of photos, at times mixing models and black-and-white or color shots.

The campaign will be exclusively digital and will hit online media starting from Feb. 15. Ñ Sandra Salibian

Gap’s ‘Archive Reissue – Logo Remix’ Ad

To celebrate the evolution of its logo, Gap has tapped director Tabitha Denholm for its new campaign film, which features a selection of cultural remixers, including musicians Naomi Watanabe, SZA and Awkwafina. There are choreographed dance numbers with the cast, who wear the “Logo Remix” collection in signature Gap styles. The film will launch during the Grammys and roll out across Gap’s mobile, social and digital channels. It will be supported by a supplementary video that includes interviews with the cast about remix culture. — Fiona Ma

Prada Men’s spring 2018 campaign

Reality and virtual worlds intertwine in Prada’s latest men’s wear campaign, dubbed “Real Life Comix.”
Lensed by Willy Vanderperre and starring models Simon Bornhall, Benno Bulang, Lenny Diaw, Daan Duez, Ko Hei and Ihor Liubchenko, the ad juxtaposes portraits and close-ups, colored and black and white images, creating a comic book-inspired narrative. This focuses on the designs created by artists Ollie Schrauwen and James Jean which featured both on the brand’s collection and showspace.
Items portrayed in the campaign include monochromatic garage mechanic suits and jackets dominated by graphic novel-inspired prints, which also recall the motifs on the artwork backdrops. – Sandra Salibian

Isabel Marant’s spring 2018 campaign

Anna Ewers and Luc Defont are featured in Isabel Marant’s spring 2018 women’s and men’s campaign. Juergen Teller photographed the campaign, with styling by Geraldine Saglio and creative direction by Atelier Franck Durand. — Jessica Iredale

Diesel’s spring 2018 campaign

The Diesel ad campaign for spring 2018 — the last one under Nicola Formichetti’s creative direction — is named “Keep the World Flawed” and shows the Nineties attitude of the brand’s clothes while portraying a love story in an urban landscape.
The campaign, which develops the “go with the flaw” concept first debuted last September, is backed up by a video and a series of backstage-like images, captured by director François Rousselet and photographer duo Florence Tétier and Nicolas Coulomb, respectively. After undergoing plastic surgery to improve their appearance, a boy and a girl meet by chance at a laundry, start dating and eventually give birth to a child who ironically sports the parents’ traits, namely big ears and a hooked nose; the video ends with a focus on the kid captioned with the “flaws always win” motto. In keeping with a multiplatform approach to communication, Diesel’s new campaign also includes some clues and symbols leading to a company’s Instagram profile showcasing unmatched socks and to the web site of a fictitious restaurant proposing three uncommon recipes, among others. The campaign debuts in international publications on Jan. 22. — Martino Carrera
 

Elisabetta Franchi Spring 2018 Ad

Ellen von Unwerth captures the Elisabetta Franchi spring ad campaign for the second season in a row. American talent Devon Windsor fronts the images, which bring the model through a trip in a Western American ranch in the late 1800s. The brand’s signature romantic gowns enriched by transparencies, embroideries and frills are exalted by the sun-drenched lightening. Windsor strolls around the countryside, posing in front of a country-style house or riding a horse, while holding a black bandanna scarf, as she awaits her beloved one to come back home. Von Unwerth also directed a short video called “Tender Tension” which accompanies the images and further depicts the story behind the ad campaign. While the latter is already online on the brand’s YouTube channel, the pictures are slated to appear in international publications in February. — MARTINO CARRERA

Brioni’s Spring 2018 Advertising Campaign

Harvey Keitel is the latest acclaimed actor to front Brioni’s advertising campaign. Photographed in New York for the spring 2018 season by Gregory Harris, Keitel follows Anthony Hopkins and Samuel L. Jackson in the “Tailoring Legends” campaign. Keitel, shot in black-and-white images, is known for his roles in “Taxi Driver,” “The Piano,” “Reservoir Dogs” and “Youth” among others. 

L.K. Bennett’s spring 2018 campaign

L.K. Bennett tapped longtime collaborator and Tank magazine fashion director Caroline Issa to style its latest campaign, which showcases its feminine collection of handkerchief dresses, printed midi skirts and bright-colored pumps against the sleek, contemporary design of the Pear Tree House in Dulwich, London. “Pear Tree House, designed by architect Jake Edgley, is crafted around a 100-year-old pear tree, resulting in a masterpiece of contemporary architecture. More than just a location, the house embodies L.K. Bennett’s approach to great design,” said Masoud Golsorkhi, creative director at Tank, who produced the campaign alongside Issa. — Natalie Theodosi

Spring 2018 Ad Campaigns: ChloŽ

Natacha Ramsay-LeviÕs tapped Steven Meisel for her debut ChloŽ collectionÕs spring 2018 campaign. The Meisel-directed short film includes, Òseven scenes in 16mm, seven reels [and] seven chaptersÓ with imagery resulted as freeze-frame moments taken from the film. The photographs recall fleeting connections through the girlsÕ unscripted moments in Ramsay-LeviÕs flowy dresses, fanciful frocks and python-skin boots as stars Sophie Koella, Rianne van Rompaey, Radhika Nair, Eliza Cummings, Hayett McCarthy, Line Kjaergaard, Makala Johnson and Charlene Hogger stroll about city steps. Ñ Emily Mercer

Spring 2018 Ad Campaigns: Moschino

Photographers can’t get enough of the models on the Moschino runway, seen leaning in on the catwalk and snapping away frenziedly in the brand’s ad campaign for spring 2018. Photographed by Steven Meisel, models include Naomi Campbell, Liya Kebede, Adut Akech Bior, Yasmin Wijnaldum and Aube Jolicoeur. Styled by Carlyne Cerf de Dudzeele, Moschino’s creative director Jeremy Scott tapped Guido Palau for hair and Pat McGrath for makeup.

Spring 2018 Ad Campaigns: Giorgio Armani

Stuart Weitzman has tapped Gigi Hadid and Kate Moss for its spring 2018 campaign, in which the two supers model together for the very first time.

Spring 2018 Ad Campaigns: Giorgio Armani

Giorgio Armani opted for street casting for the spring 2018 Emporio Armani advertising campaign. The images by young photographers Ben Weller, Mark Peckmezian and Pawel Pysz, comprise a gallery of people of different ages, with different jobs and from different parts of the world in candid poses and captured in Milan. The fil rouge throughout the campaign is the slogan “Everyone has a different story…and everyone wears Emporio Armani.”

Dior Homme Taps Pet Shop Boys for Summer 2018 Campaign

From Boy George last summer, it’s over to fellow Eighties icons the Pet Shop Boys’ Neil Tennant and Chris Lowe for Dior Homme’s summer 2018 campaign, marking the 10th anniversary collection under artistic director Kris Van Assche. Reflecting a collection showcasing the craftsmanship of the house’s atelier fused with varsity elements meant to symbolize the frontier of youth and early manhood, Tennant sports a suit, while Lowe is captured in a bomber jacket and baseball cap. Completing the cast — captured through the lens of David Sims, with styling by Mauricio Nardi — are young American actor Charlie Plummer, and new faces Andreas Wolf, Henry Rausch and Anton Jaeger. Lending a romantic streak is an evolving floral motif of Dior roses popping against the black-and-white portraits. Plummer wears a grain de poudre bar-jacket suit paired with trainers, with the rest in silhouettes pairing wide pants, tailored shorts and sleeveless shirts, with prints based on the oil paintings by François Bard surfacing on garments and accessories throughout. The accompanying campaign video is set to the Pet Shop Boys’ 1988 hit “Heart.” — Katya Foreman

Spring 2018 Ad Campaigns: Stella McCartney

Stella McCartney chose the crystal-clear beaches of Sardinia as the backdrop of her spring 2018 campaign, a series of playful images featuring models Karly Loyce, Sophie Hemmet and Sophie Rask, all of whom appeared in the summer runway show. They’re shown posing in the water and dressed in romantic cotton sun dresses or covering themselves in sand and showing off the brand’s latest eyewear styles. The campaign was shot by the British photographer Johnny Dufort, who said he wanted to communicate a “sense of escape and freedom” through the images. McCartney added that her choice of location was meant to highlight the ongoing conversation around the future of the ocean. – Natalie Theodosi

Spring 2018 Ad Campaigns: Kate Spade

As Kate Spade New York turns 25 this year, the brand has turned to Margaret Qualley to be the face of the brand for 2018. Qualley, 23, is an American actress and model best known for playing Jill Garvey on the HBO series “The Leftovers.”
Styled by Alex White and photographed by Inez van Lamsweerde and Vinoodh Matadin, the spring images pay tribute to the brand’s past and future. The optimistic and colorful ads are meant to portray modern femininity while inspiring women to lead a more joyful life.
“This year in honor of our 25th anniversary, we are exploring celebrations and finding joy in milestones, both big and small. This campaign is about the moment of arrival and the ensuing delight of a surprise birthday party,” said Kristen Naiman, senior vice president, brand creative at Kate Spade.
The images focus on an array of the season’s handbags and accessories, including the handbag that started it all in 1993, “Sam,” reimagined in a variety of forms that represent the brand over the past quarter century. The campaign, which breaks in March magazines, features print images shot in New York and video content for web and social media. The digital initiatives break around Feb. 15. — Lisa Lockwood

Roberto Cavalli Spring 2018 campaign

The first advertising campaign developed under the creative direction of Paul Surridge combines the collection’s urban sharpness and key abstract zebra print with the rawness of natural elements, such as dry grass and wood.
“We opted for an outdoor set and natural light to capture an unfiltered, spontaneous, unpredictable moment infused with powerful energy,” said Surridge, who tapped American photographer Zoe Ghertner to lens model Birgit Kos.
“I wanted to work with an all-female team, which could better interpret the fiercely independent attitude of the Roberto Cavalli woman,” explained the designer.
Shot in California’s Simi Valley, Kos is portrayed alone, laid down on dry grass or standing against white walls. Images starring male talent Tyler Riggs and close-ups of the brand’s accessories complete the campaign, which will make its debut in the March issue of international fashion publications.

Spring 2018 Ad Campaigns: Escada

Escada tapped Amber Valletta for its color-charged spring 2018 campaign, pointing to the iconic model’s “strength, authenticity and humor.” Lensed by Horst Diekgerdes against a textured floral backdrop designed by Philipp Haemmerle, Valletta nonchalantly wears Escada’s signature power tailoring and vividly hued dresses. “Our brand is all about color and the empowering effect it can have,” Escada chief executive officer Iris Epple-Righi commented, “so we wanted to create images that were striking for their use of bright energizing tones.” The campaign also marks “a stronger embrace of our heritage,” she continued. “The business was founded by a woman for women, and it began in the Seventies, a time when women in business were especially rare. This spirit of female strength balanced with playfulness is in our DNA,” she stated. — Melissa Drier

Spring 2018 Ad Campaigns: Rag & Bone

To introduce its new eyewear collection, Rag & Bone has turned to Kate Bosworth and Michael Polish to photograph its latest campaign.

The company gave the actress and her filmmaker husband complete creative control to shoot each other in Rag & Bone’s new eyewear looks. They embraced the challenge, photographing each other over a two-week period on a variety of cameras, provided by Leica. The photographs were taken over the span of two weeks, both at their home as well as on California highways and the northern coast of California where the couple first met.

“We have tremendous respect for Kate and Michael’s work in film and their eye for photography,” said Marcus Wainwright, chief executive officer, founder and creative director of Rag & Bone. “Their input on the project created something timeless, but personal.”

Exploring different perspectives as the subject and as the photographer, Kate and Michael’s images express an intimate and spontaneous mood.

The new eyewear line is being launched this month and encompasses a total of 31 styles — including eight women’s and nine men’s sunglasses, as well as seven optical frames for each gender. Prices range from $185-295. — Jean E. Palmieri 

Spring 2018 Ad Campaigns: Jimmy Choo

Anja Rubik and Clément Chabernaud will appear in Jimmy Choo’s spring advertising campaign. Photographed by British lensman Craig McDean, Rubik and Chabernaud are pictured in a glamorous New York apartment. Rubik is wearing pointy-toe ankle-strap sandals in one shot and cork sandals with a bejeweled gold buckle in another one. Chabernaud is pictured wearing a shiny Sixties Mod loafer style. The campaign, styled by Sarah Richardson, will debut on the brand’s website and social media on Friday. “Anja encapsulates the confident style and spirit of the Jimmy Choo woman in her urban habitat,” said Sandra Choi, Choo’s creative director. “She’s playfully provocative and comfortable in her own skin captured by Craig McDean and in natural moments of cat and mouse with Clément.”

Spring 2018 Ad Campaigns: Prada

Photographed in Los Angeles by Willy Vanderperre and featuring models Gisèle Fox, Kris Grikaite, Imari Karanja, Line Kjaergaard, Fran Summers, Anok Yai and Alyssa Traoré, the images tribute the brand’s iconic nylon fabric. Each image combines a black-and-white shot with a colored one, portraying models from different angles while they sport Prada garments and accessories realized in black nylon, including trench coats, studded bags, backpacks and hats. Settings range from white and grayish backdrops to industrial locations. — Sandra Salibian

Spring 2018 Ad Campaigns: Giuseppe Zanotti

Giuseppe Zanotti continues its collaboration with Bella Hadid, who appears in the brand’s spring 2018 advertising campaign, the first shot by photographer duo Mert Alas and Marcus Piggott. Lensed in front of a grayish backdrop, Hadid, who wears a sensual black bodysuit, sports a range of Giuseppe Zanotti’s spring styles including a moto-inspired cut-out black bootie, a slingback sandal covered with pearls and a black sandal embellished with a serpent-shaped anklet. Carine Roitfeld’s streamlined styling enhances the minimalistic attitude of the Nineties-inspired pictures, where Hadid lays on the ground or sits on a chair embodying ‘the authentic energy of the brand Ñ modern, sensual, powerful, with her rock-and-roll attitude thatÕs also playful and seductive,Ó said Giuseppe Zanotti. The campaign will debut in international magazines starting from Jan. 5

Spring 2018 Ad Campaigns: Calvin Klein Jeans

Kaia Gerber, 16, and Presley Gerber, 18, children of Cindy Crawford and Rande Gerber, are featured in the spring Calvin Klein Jeans campaign. In September, Kaia Gerber made her runway debut for Raf Simons’ Calvin Klein Collection, then walked for fashion houses such as Marc Jacobs, Burberry, Alexander Wang, Coach, Prada, Chanel, Fendi, Moschino and Versace during the 2018 spring fashion week.
Photographed by Willy Vanderperre and styled by Olivier Rizzo, this is the latest iteration in the #MyCalvins call to action: Our Family: #MyCalvins. The campaign has family at its center and shows the unity between strong individuals, emphasized by the symbolism of the traditional American quilt. It is meant to capture these bonds and brings to life different ways families — born and made — connect with one another.
A digital-first, socially powered campaign, it has dedicated digital support in 12 countries and high-impact outdoor in several key markets.
The Gerber campaign breaks Jan. 4. Our Family #MyCalvins runs through the spring season. — Lisa Lockwood

Spring 2018 Ad Campaigns: Dior

Dior’s spring campaign features Sasha Pivovarova, the model and artist who opened Maria Grazia Chiuri’s spring runway show wearing a T-shirt printed with the title of Linda Nochlin’s essay, “Why Have There Been No Great Women Artists?” Patrick Demarchelier shot Pivovarova amongst women’s portraits she drew. The photographs are meant to evoke a Sixties spirit, in particular Niki de Saint Phalle, one of Chiuri’s main inspirations for the collection. — Jessica Iredale

Spring 2018 Ad Campaigns: Coach

Selena Gomez rests on a window ledge in a loft with a quintessential prewar fire escape and the iconic Empire State Building in the background. It’s magic hour and the images capture the endless possibility of the night ahead in the city that never sleeps. “Creative Director Stuart Vevers makes New York feel like a town, a real community,” says Gomez. “It just feels like this is where the brand really lives.”

Gomez carries key bags from the Spring 2018 collection, including the Parker, an all-new silhouette with handles that convert to a shoulder strap. The lightweight style is crafted in quilted nappa leather with bold colorblocking and rivets for a graphic touch. The Parker bag launches in February. A version in Coach’s Signature Canvas and smooth leather with a Tea Rose turnlock closure will launch later in the season.

“The Coach girl is real—she’s riding the subway or, this season, hanging out in her cool NYC apartment,” said Vevers. “Steven Meisel’s photography brings a layer of magic to those seemingly everyday situations. Whilst Selena has a warmth that’s special—there is also an authenticity and realness to her that brings the campaign to life.”

To achieve this vision of the campaign, Coach brought together its long-time team of collaborators: photographer Steven Meisel, stylist Karl Templer, creative director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau. — Jean E. Palmieri

Spring 2018 Ad Campaigns: Kate Spade New York

Kate Spade has enlisted Grace VanderWaal and Chaka Khan for its spring 2018 smartwatch campaign. — Misty White Sidell