The Best Fashion Ad Campaigns of Fall 2018: Nicole Benisti

Canadian high-fashion outerwear designer Nicole Benisti has tapped Elsa Hosk for its fall campaign, that breaks Oct. 11. The 29-year-old Swedish model is a Victoria’s Secret Angel and has modeled for such brands as Dior, Dolce & Gabbana, Free People, Ungaro, H&M, Anna Sui, Lilly Pulitzer and Guess. The IMG model started modeling for Victoria’s Secret in 2011 and became a Victoria’s Secret Angel in April 2015. The inspiration behind the campaign is a night out with Hosk. The campaign is designed to showcase looks that merge fashion with cold-weather function. The images show the way Benisti would love her jackets to be worn. In the winter, women often have to choose between function and style, but with this collection, Benisti believes the jackets can have function but one can still look stylish. “Her beauty, while captivating, is also inviting, she personifies the way the jackets are meant to be worn,” said Benisti, about casting Hosk. The ads were photographed by Max Abadian and styled by Maher Jridi. They will appear on the company’s web site.

The Best Fashion Ad Campaigns of Fall 2018: Vince

Vince, an indirectly wholly owned subsidiary of Vince Holding Corp., unveiled its fall ad campaign today, photographed by Julia Noni and styled by Vittoria Cerciello. The ads, featuring model Julia Nobis, represent the third installment of the “Be Vince” campaign, which features poignant words such as Within, Fluid, Continuous, Unfold, Steady and Founded. The campaign’s message is to invite viewers to find acceptance and repose.
“Our goal over the last three seasons has been to take viewers on a journey of discovery through self-reflection, with the fall campaign representing the third leg of that journey,” said Tomoko Ogura, vice president, brand director. “It’s our hope that these images convey a feeling of familiarity, while also helping to define who the Vince woman is and what she represents.”
The campaign is set in the Santa Monica Mountains in California. The idea is to show Nobis in unexpected scenarios evoking a sense of strength and desire.
The ad’s imagery uses a filtering process that emphasizes the rich textiles and muted color palette of the collection.
The multimedia campaign appears on vince.com and will run in the fall print issues of Cereal, Porter Magazine, T: The New York Times Style Magazine and Vogue. It will also encompass video, digital and outdoor components, including subway banners in New York. — Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2018: Sentaler

Model Shiya Zhao is featured in the fall ad campaign for Sentaler, the Toronto-based outerwear firm. The ads, shot on location in London, were photographed by Mike Lewis and Mark Binks and styled by Bojana Sentaler, president and creative director of Sentaler.

London, which is Sentaler’s third largest market after the U.S. (number two) and Canada (number one) through the e-commerce platform, has been experiencing an increase in demand and awareness, said Sentaler. It’s the first time a Sentaler campaign has been shot outside of Canada.

“The campaign reflects the Sentaler women on the go to showcase the lightweight, yet incredibly warm qualities of our luxury alpaca outerwear,” said Sentaler.  The ads were inspired by mythical stories told in fairy tales. The collection features colorful coats that showcase timeless and feminine silhouettes with retro style influences.

Ads will run on the company’s Web site and social media channels. — Lisa Lockwood

NYDJ’s Fall Campaign

To acknowledge its 15th anniversary, NYDJ is featuring five women: Catt Sadler, Maye Musk, Denise Bidot, June Diane Raphael and Gelila Bekele in its fall ad campaign.
The company was created to be inclusive to all women looking for the perfect fit. The campaign was photographed by Danielle Levitt and styled by Heidi Bivens.
“On the occasion of NYDJ’s 15th anniversary, we’re celebrating 15 years of inclusion, of honoring women of every age, shape, size, and background – a goal on which our brand was founded and grown,” said Lisa Collier, president and chief executive officer of NYDJ. She said the company partnered “with five incredible women: mothers who represent our brand’s mission in their life and work – paving new paths, opening doors, bending barriers and shattering ceilings.
“We’ve been changing the denim industry for 15 years, and we’re so excited to have Maye, Catt, Denise, June and Gelila – women who are continuing to change the world – in our campaign,” she added. The ads break Sept. 5 and will run on NBC Video on Demand; O, the Oprah Magazine, NYDJ.com, email marketing and social media.

— Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2018: Ramy Brook

Ramy Brook, the advanced contemporary firm, once again turned to Martha Hunt for its fall ad campaign. The ads were shot by Sebastian Faena and art directed by Jim Kaemmerling. The collection features a wide array of rich fabrics, including leather, Lurex and velvet, as well as studded embellishments, tapping into the disco fever theme. Ramy Brook Sharp, founder and creative director, said, “This season, the clothes just radiate fun. We are outfitting the Ramy Brook woman for the ultimate party. She is happy, sexy and strong.” She said the campaign conveys the celebratory, glamorous times as the holidays approach. Ads will run in digital media, in-store and social media beginning Sept. 6. — Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2018: Marni

Going back to the primitive and most unconditioned side of oneself, the Marni ad campaign for fall celebrates a community of different personalities captured in effortless and laid-back poses surrounded by an undefined urban landscape. The individuality of the little girl, the old man, the twin sisters are spotlighted in the campaign. Each image includes two as it juxtaposes close ups and still-life pictures, or black-and-white and vividly colored portraits. British photographer Jamie Hawkesworth shot the campaign and directed a backstage, interview-like video in which the characters are asked to answer the question “Who is Marni?” and pick the member of the community who best interprets the brand’s values. — Martino Carrera

The Best Fashion Ad Campaigns of Fall 2018: Lafayette148

Frank Lloyd Wright’s 1935 architectural masterpiece, Fallingwater, served as the inspiration and backdrop to Emily Smith’s 2018 fall collection for Lafayette 148. The collection mimics the natural, flowing forms and structured lines of the iconic home’s design while celebrating the relation between nature and art, as seen on model Lou Schoof, through double-faced dresses and coats, slight Thirties-cut dresses and playful topcoats. Smith photographed the house from late summer to fall through the winter to develop the collection’s rich palette of autumnal red, spruce green as well as wintery mint and blush while the home’s interiors inspired artful prints. The campaign offers a rare look at the magnificent architecture, marking the first time in recent years permission was given by the Western Pennsylvania Conservancy to photograph within the home’s walls. — EMILY MERCER

The Best Fashion Ad Campaigns of Fall 2018: David Webb

Jeweler David Webb commissioned Juergen Teller to capture Anna Cleveland and Nina and Chiara Clemente in its artistic baubles.

The Best Fashion Ad Campaigns of Fall 2018: The Outnet

Camilla Deterre and Tasha Tilberg take to the streets of New York for The Outnet’s fall 2018 campaign. Wearing pieces from Miu Miu, Marni, Proenza Schouler and ChloŽé, the models transition from day to eveningwear, and the images capture moments of joy between two “fashionable best friends.” Riccardo Vimercati, who has returned for his fourth consecutive season with the retailer, continues to lens the models in a cinematic style, offering close-up images of the clothes and highlighting the key trends that will emerge for the new season. — FIONA MA

The Best Fashion Ad Campaigns of Fall 2018: Birkenstock

Birkenstock took an “authentic” approach by capturing an artist, dancer, actress and sports fan at home in their own pairs of Birkenstock shoes. — Misty White Sidell
 

The Best Fashion Ad Campaigns of Fall 2018: MSGM

After celebrating Milan as the city that adopted him in 2009 with the MSGM fall women’s collection, creative director Massimo Giorgetti further developed that notion for the brand’s ad campaign. Shot by famous photographer Alasdair McLellan and with the creative direction of Love’s Katie Grand, the images portray both male and female models embodying the vibrant and youthful vibe of the city. They are captured inside the city’s old-style Bar Basso café, whose logo also appears on one of the model’s scarf. — Martino Carrera

The Best Fashion Ad Campaigns of Fall 2018: Stella McCartney Men’s

Ashton Sanders talks about his relationship with style in Stella McCartney’s fall men’s wear film campaign. The one-minute clip was created in collaboration with creative studio Tête-à-Tête and it spotlights Sanders in a wash of pink and blue lighting. “Ashton radiates on camera, when paired with Ashton’s own thoughts on fashion and style, our one-minute short becomes a memorable, visually striking presentation of a young actor and a sophisticated men’s wear collection,” said Austin Lynch and Case Simmons of Tête-à-Tête. The campaign shows Sanders in motion and interacting with the clothes while he narrates in the background. Details of his outfits, such as McCartney’s camo-splattered suit, a white cashmere jumper, an oversize wool coat and the label’s new recyclable Loop sneakers, come in and out of focus. “Fashion is its own form of art and art is self-expression. The clothes I wear are an extension of myself — who I am living in the world — and that’s always changing,” Sanders said. — Fiona Ma

The Best Fashion Ad Campaigns of Fall 2018: J.W. Anderson

J.W. Anderson hits refresh. For his fall campaign, the designer chose to work with three young photographers, Julie Greve, Simons Finnerty and Yelena Beletskaya, “all of whom have their own untainted, creative visions,” said Jonathan Anderson, creative director of J.W. Anderson. The three photographers were selected from the brand’s “Your Picture/Our Future” photography competition that ran last season. Raw, unfiltered and emotive, the imagery is a viewfinder into the world of the young talents. Greeves focused on the soft femininity and power of young girls and photographed them lounging in printed and color-blocked dresses, Finnerty turned the camera on himself and presented a provoking view on masculinity in a whimsical fashion; while Beletskaya injected her still life and portrait photography with colorful smoke in the backdrop. — Fiona Ma

The Best Fashion Ad Campaigns of Fall 2018: Badgley Mischka

Badgley Mischka’s campaign was photographed by Catherine Asanov at the historic Chelsea Mansion in East Norwich, N.Y.
The idea behind the campaign is “Lightness Through Dark” — a celebration of glamour inspired by the artist, Michelangelo Merisi da Caravaggio.

The models featured are Elza Luijendijk, Kristin Zakala and Cole Christie.

“For Badgley Mischka fall 2018, we adapted Caravaggio’s famous use of ‘chiaroscuro’ — the effect of light through dark,” said Mark Badgley. “We wanted a location and effects that would highlight the drama and power of this theme.”

James Mischka added, “We thought the history, romance and mystery of Chelsea Mansion on Long Island’s ‘gold coast’ was the perfect setting to bring this concept to life. Asanov did a wonderful job of telling the story of a beautiful, regal woman emerging radiant and powerful from a dark and moody background.”

A film by Matthew Gilbertson is running on social media channels and badgleymischka.com, along with the images, beginning this week. A short feature film will be unveiled on social media and the web site at the end of September. — Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2018: Longchamp

Kendall Jenner makes her debut in print as Longchamp’s new brand ambassador with the French leather goods firm’s fall campaign, photographed by David Sims. The images, styled by Sara Moonves, portray Jenner as a “21st-century Amazon,” while representing Longchamp as a complete lifestyle brand by focusing equally on leather goods, accessories and ready-to-wear, the company said. The model wears outfits including a lamb and rabbit fur coat with black-and-orange chevron stripes or a velvet tuxedo. In each image, she carries a variation of the Amazone bag. The campaign will break in print and outdoor formats early this month,  ahead of Longchamp’s first official runway show at New York Fashion Week this fall, designed to coincide with the brand’s 70th anniversary. — Joelle Diderich

The Best Fashion Ad Campaigns of Fall 2018: J Brand

J Brand went a little bit 90s grunge and a little bit Hollywood glam for fall.
It’s latest campaign, photographed by Magnus Unnar and styled by Karla Welch, features the concept in two parts. One set of frames features musicians Rainey Qualley and George Lewis Jr., also known as Twin Shadow. The other series features model Elsa Hosk and her boyfriend Tom Daly. The pairs were captured at music venue Zebulon, which relocated to L.A. from Brooklyn last year. Mary Peffer, J Brand senior director of marketing and communications said the idea was to “responsibly build upon the concept we’ve been shooting of real-life couples without abandoning that core value of love.” She added “And there’s something raw I connect with about capturing creative collaborators as they engage with their craft.”

The Best Fashion Ad Campaigns of Fall 2018: Carolina Herrera

After several seasons featuring Mario Testino-photographed ad campaigns, Carolina Herrera is turning to photographer David Sims for its fall campaign. This marks the first collaboration between Sims and HerreraÕs new creative director Wes Gordon.

Last winter, brands began dropping Testino after allegations of sexual misconduct.

The fall ads feature models Edie Campbell and Manuela Sanchez and was shot on location under the Manhattan Bridge in Brooklyn.

In the ads, Campbell wears the fuchsia ostrich and metallic ribbon plumed embroidered coat and Sanchez wears the white ostrich embroidered topper from the fall 2018 runway collection. The ads were styled by Elin Svahn and the looks were intended to feel fresh, whimsical and a touch opulent.

ÒMy vision for the campaign was showing what Herrera does best: unpretentious glamour. These are two fun, bold and happy women who are anything but wallflowers,Ó Gordon said.

The campaign includes still and video content that appears on the brandÕs global digital platforms. It will also run in September fashion and lifestyle publications worldwide. _ Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2018: Dunhill

Mark Weston, creative director of Dunhill, wanted to communicate multiple ideas of Britishness for the brand’s fall ad campaign, which showcases his debut collection. Shot in and around London’s Berkeley Square in reportage style by Jack Webb, the campaign features model Clément Chabernaud. He wears a mix of tailoring, layered outerwear, cashmere coats and leather accessories. The company said its aim of the campaign is to telegraph a message of luxury, masculinity, tradition and contemporary culture. — Samantha Conti

The Best Fashion Ad Campaigns of Fall 2018: Missoni

Photographed by Harley Weir and featuring Gigi Hadid and French male model Yassine Rahal, Missoni’s 2018 fall campaign is strongly characterized by full-length portraits and graphic poses against monochromatic backgrounds. The images refer to the colors of Africa and Jamaica and such stars as Lenny Kravitz and Lisa Bonet. Creative director Angela Missoni’s collection for fall includes patchwork designs, jacquards inspired by the coats of wild animals, references to multiethnic costumes and urban graffiti. – Martina Cretella

The Best Fashion Ad Campaigns of Fall 2018: Kurt Geiger

Kurt Geiger rounded up some British greats for its fall ad campaign, photographed by Erik Torstensson. The campaign focuses on the power of the individual and personal style, and features Joan Collins, Alek Wek, Zandra Rhodes, Jay Kay of Jamiroquai and the radio DJ Nick Grimshaw.

Each model in the Characterful Style campaign is shot against a blank canvas. “We removed all props so that the individual could take center stage,” said Rebecca Farrar-Hockley, chief creative officer.

“This is a group of people who each have an incredibly strong identity. I wanted to highlight those aspects that make them each so brilliantly individual. Each talent brought their own clothes, which we paired with Kurt Geiger products.”

Farrar-Hockley added that she wanted to highlight the diversity of the brand’s global consumer, given a new, international expansion strategy that will see Kurt Geiger enter 100 doors in the U.S. for fall 2018 and add doors in Germany, Italy, Spain and Australia. — Samantha Conti

The Best Fashion Ad Campaigns of Fall 2018: Versus Versace

Versus is playing the game of opposites for its fall ad campaign. The studio pictures portray couples of models sporting the brandÕs black-and-white checkered outfits from the fall collection against backdrops in the same pattern and painted cubic props. The opposition between the ÒAnatomiaÓ sock sneakers on male models and logoed high-heeled boots on females further enhance the idea of contrast and the brandÕs unconventional attitude. The pictures were lensed by South Korean photographer Hanna Moon and styled by Allegra Versace Beck. – Martino Carrera

Fall 2018 campaigns: Jimmy Choo

Jimmy Choo brought models Rosie Huntington-Whiteley, Joan Smalls and Lily Aldridge together for its latest campaign, which channeld the same boldness as the brand’s gold-themed fall collection. The images, shot by Lachlan Bailey, feature the model trio lounging in plush velvet sofas in all-black outfits and gold, metallic boots and pumps. “Joan, Lily and Rosie are very different girls but combined they embody the essence of the Jimmy Choo woman; confident, daring with a playful side. The girls are friends in real life which created a great atmosphere on set and echoed in the film and images,” said creative director Sandra Choi. — Natalie Theodosi

Fall 2018 campaigns: Stella McCartney

Fall 2018 campaigns: Bally

Bally wanted to channel a nostalgic mood and the charm of the everyday, setting its latest fall campaign in an English garden. The images, shot by American photographer Colin Dodgson, feature models Edie Campbell and Wang Chen Ming in the brand’s signature “refined sport’s wear.”

Fall 2018 Ad Campaigns: Aspesi

Aspesi has teamed with Italian photographer Paolo Roversi for its fall ad campaign, as per seasons past. Natalia Vodianova, Saskia de Brauw, Jean Campbell and Edoardo Sebastianelli front the images in which the backgrounds’ earthy and rich tones are paired with the clothes’ textured fabrics. Vodianova is photographed in a studio leaning against a wooden table sporting an oversized herringbone coat with a checkered midiskirt and a cotton, workwear-inspired light blue shirt. The relaxed and pensive attitude of the models enhances the pictures’ melancholic feel. — Martino Carrera

Fall 2018 Ad Campaigns: Furla

Furla is turning to a fully digital approach. The brand has enlisted six influencers to appear in its fall ad campaign. Talents Jon Kortajarena, Sonya Esman, Stefanie Giesinger, Rocky Barnes, Keisuke Asano and Vanessa Hong front the images set inside an Italian hotel, where each of them was fictitiously invited to join the ÒFurla society.Ó The group images photographed by Stas May are flanked by videos directed by filmmaker Andrew Rothschild. Starting from mid-August, the campaign will appear on FurlaÕs social media channels, including Instagram, Facebook, as well as WeChat, in an attempt to reach Chinese customers. Ñ Martino Carrera

Fall 2018 Ad Campaigns: Givenchy

A hedonistic streak runs through Clare Waight Keller’s campaign for her fall Givenchy collection, dubbed Night Noir. The black-and-white shots by Steven Meisel depict male and female models letting loose after dark, evoking Berlin in the mid-Eighties — although the setting could be any underground dive now. In tandem with the ads, Givenchy plans to conduct a fly posting sticker campaign featuring its signature 4G emblem in various cities around the world. — Joelle Diderich

Fall 2018 Ad Campaigns: Candie’s

Candie’s fall ad campaign focuses on the ever-present social sharing that takes place in today’s culture. Featuring Sailor Brinkley Cook — Parsons School of Design student, philanthropist and daughter of Christie Brinkley — along with several other women, the ads were photographed by Carin Backoff and styled by Laura Ferrara. They break Tuesday on Candie’s and Kohl’s social and digital media platforms, supported by a programmatic media buy and paid social content.

“We know we can reach the Millennial consumer by focusing our marketing efforts on meaningful social and digital content that speaks to and engages our Candie’s girl in a personal, modern way,” said Jamie Cygielman, chief marketing officer and executive vice president, Iconix Brand Group. “Through storytelling that highlights fashion and versatility in a more editorial way than we’ve done in the past, we are building content linked to the campaign to give the busy Candie’s girl practical fashion advice as she transitions into a new stage and looks to Instagram as ‘the new editor’ in her daily life.”

In the ads, Cook is seen laughing on top of a hijacked copy machine in the office surrounded by piles of instant printable photos after work and also snapping selfies on her smartphone in a taxi. Candie’s marketing platform will host social and digital content series across Instagram, YouTube, Facebook, Twitter and Pinterest to encourage a community dialogue about style, opinions, passions and ideas. The Candie’s fall campaign showcases the new Candie’s “Sculpt” denim line, with sculpting and lifting technology that has Lycra stretch. — Lisa Lockwood

The Best Fashion Ad Campaigns of Fall 2018: Kate Spade New York

Kate Spade New York’s fall campaign once again features Margaret Qualley as the face of the brand. Photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Laura Ferrara, the campaign encourages women to celebrate everyday victories.
“In honor of our 25th anniversary this year, we continue to explore finding joy in everyday celebrations, both big and small. Our fall campaign toasts personal achievements and all the women out there who give life their all and get recognized for it,” said Kristen Naiman, senior vice president of brand creative.
One image shows Qualley raising a glass to unstoppable women as coworkers surprise her with a toast celebrating her recent promotion. Qualley is photographed with the company’s original Sam bag as her constant companion in classic black-and-white shots. The campaign features still images and video content for web and social media. It will appear on Kate Spade’s Twitter and Instagram, as well as Tumblr and Snapchat, starting Aug. 1. It will also run in September magazines and paid digital media. — Lisa Lockwood

Fall 2018 Ad Campaigns: Prada Women’s Wear Campaign

Prada tapped model Amanda Murphy to front its women’s wear advertising campaign for fall, dubbed “Neon Dream.” Photographed by Willy Vanderperre, Murphy appears solo in the color images, immersed in neon signs representing Las Vegas’ nightlife. Sporting the collection’s key, neon pieces styled with the bold, flame wedge sandals and contrasting socks, the model herself becomes a luminous representation of Prada. Reflecting the main theme that inspired the collection, Murphy stands out in the images with her strong attitude, embodying a woman in the dark night, in control and unafraid. — Sandra Salibian

Fall 2018 Ad Campaigns: Gucci

The world of obsessive collectors of art and vintage objects is at the core of Gucci’s latest advertising campaign.

For fall, the fashion house and its creative director Alessandro MicheleÕs fascination for eccentric personalities focuses on characters passionately seeking out paintings, antiques, porcelains and rare objects, each portrayed in different rooms.

Dubbed Gucci Collectors and photographed by Glen Luchford with the art direction of Christopher Simmonds, the campaign include color images of models sporting the brand’s ready-to-wear surrounded by stuffed animals, pottery and cuckoo clocks as well as close-ups of key accessories Ñ comprising Gucci slippers and loafers Ñ captured among small toy cars and puzzle pieces.

The images will break in international titles starting from July 2, along with the debut of a series of short videos flanking the campaign on Gucci’s social media accounts. – Sandra Salibian

Fall 2018 Ad Campaigns: Elisabetta Franchi

Elisabetta Franchi paid homage to the Seventies with its fall ad campaign. Mariano Vivanco shot the images inside a living room with wooden walls and vintage pieces of furniture contrasting with the carpeted pale blue flooring. A group of models wrapped up in the brand’s fall offering are captured lying down on the sofas or walking around the room. Austrian model Nadine Leopold takes center stage sporting wavy hair inspired by Italian movie star Monica Vitti. — Martino Carrera

Fall 2018 Ad Campaigns: Agnona

British model and activist Edie Campbell fronts the Agnona fall digital ad campaign. Captured on the street of West London’s Holland Park by photographer Ezra Petronio, the model is seen walking in a pensive mood, wrapped up in a mohair turtleneck sweater in camel contrasting with the maxi cashmere scarfs in earthy tones she carries. Her stunning looks belie a charming intelligence and wicked sense of humor, said the brand’s creative director Simon Holloway. The campaign debuted last week through Campbell’s Instagram account where the model posted a behind-the-scenes video flanking the images. -Martino Carrera

Pringle of Scotland Fall 2018 Campaign

Pringle of Scotland is sticking to its roots for its new fall campaign. Partnering with longtime collaborator and photographer Harley Weir, the campaign was shot on the shores of Blackness Castle in Scotland. The dreamy images depict models Jamily Meurer and Henry Kitcher wrapped up in layers of knitwear and stretching out against the rugged terrain. The campaign celebrates the beauty of Scotland and the brand’s new approach to knitwear as a versatile and year-round staple. -Fiona Ma

The Best Fashion Ad Campaigns of Fall 2018: Current/Elliott

Stella Maxwell is featured in  Current/Elliott’s fall campaign, shot by Jordan Barrett and Alana O’Herlihy. “For two seasons in a row we’ve worked with Jordan Barrett, Alana O’Herlihy and a few of their friends for our Current/Elliott campaign — and for fall we shot Stella Maxwell,” said Sarah Rutson, chief brand officer of Current/Elliott. “Keeping it close, using young talent with real friendships makes for a really raw vibe. There were a handful of us on set for the shoot one Saturday morning, Stella styled herself, and the energy was easy and no fuss — it really resonates in the images. Current/Elliott is best known for our authentic, stripped back washes and this type of energy is what our brand is all about.” The campaign, which includes images and a video, appears on the company’s web site. — Lisa Lockwood

Trussardi Campaign

Trussardi is spotlighting its heritage with its fall ad campaign, which focuses on the label’s signature bags. Model He Cong, captured by photographer Billy Kidd against a solid olive green backdrop, is seen sitting on the floor. The label’s Gita bag in black-and-white leather takes center stage in two different sizes and the young model’s elegant attitude is enhanced by the shearling coat and matching denim pants from the label’s fall ready-to-wear collection — the last under former creative director Gaia Trussardi. The campaign — flanked by a video — is slated to appear on media outlets and on the brand’s social media channels starting Aug. 27. — Martino Carrera

The Best Fashion Ad Campaigns of Fall 2018: Trussardi Jeans

As the younger and more contemporary line of the house, Trussardi Jeans chose to represent the daring attitude of the younger generations with its fall ad campaign, embodied here by skater Ruben Spelta and Aurora Ramazzotti, digital personality and TV host, who have gained quite a reputation online Ñ counting 20,400 and 1.4 million followers on Instagram alone, respectively. The black-and-white images were lensed by photographer Billy Kidd in a studio in London, with both protagonists posing against a neutral backdrop. The campaign, flanked by a video, is slated to appear on the brand’s digital platforms and online media outlets from Sept. 10. Ñ Martino Carrera