EMV: $36,418,602.
Top Brands: Sephora; NYX; Beauty Blender; Sigma; The Balm.
Instagram Followers/Growth Rate: 1,543,125; +20%.
Instagram Engagement Rate: 1.3.
YouTube Followers/Growth Rate: 1,917,873; +8%.
YouTube Engagement Rate: 1.3.
Need to Know: The powerhouse YouTuber’s large following and high engagement rate established her as France’s top EMV-driving blogger.
EMV: $13,254,607.3.
Top Brands: NYX; Anastasia Beverly Hills; Make Up For Ever; Kat Von D Beauty; Tarte.
Instagram Followers & Growth Rate: 207,559; +53%.
Instagram Engagement Rate: 1.2.
YouTube Followers & Growth Rate: N/A.
Need to Know: The midtier makeup blogger won new followers with her colorful and outlandish looks.
EMV: $10,729,051.8.
Top Brands: Hello Body; Maybelline; Benefit; MAC; Kat Von D Beauty.
Instagram Followers & Growth Rate: 4,115,274; +8%.
Instagram Engagement Rate: 1.2.
YouTube Followers & Growth Rate: 3,092,944; +8%.
YouTube Engagement Rate: 1.2.
Need to Know: The star lifestyle blogger enjoyed consistent engagement, driving EMV for top brands.
EMV: $6,529,053.4.
Top Brands: Sephora; Sephora Collection; Kiko; Make Up For Ever; Clarins.
Instagram Followers & Growth Rate: 679,665; +26%.
Instagram Engagement Rate: 1.7.
YouTube Followers & Growth Rate: 1,002,394; +10%.
YouTube Engagement Rate: 1.7.
Need to Know: The powerhouse YouTuber attracted followers with timely, in-depth tutorial videos.
EMV: $6,501,525.5.
Top Brands: Sephora; Too Faced; Sephora Collection; Essence Cosmetics; Hello Body.
Instagram Followers & Growth Rate: 45,919; +16%.
Instagram Engagement Rate: 2.1.
Need to Know: The up-and-coming makeup blogger’s elaborate flat lay collages drove an engagement rate double that of most powerhouse beauty influencers.
EMV: $5,873,443.2.
Top Brands: Lancôme; Sephora; Maybelline; L’Oréal Paris; Fenty Beauty.
Instagram Followers & Growth Rate: 819,176; +50%.
Instagram Engagement Rate: 2.1.
YouTube Followers & Growth Rate: 1,301,325; flat.
YouTube Engagement Rate: 2.1.
Need to Know: The star vlogger’s practical looks made her a reliable source of EMV for many mainstream brands.
EMV: $5,078,759.1.
Top Brands: Sephora; Kiko; Clarins; Too Faced; Lancôme.
Instagram Followers & Growth Rate: 93,111; +176%.
Instagram Engagement Rate: 2.4.
YouTube Followers & Growth Rate: 466,400; +73%.
YouTube Engagement Rate: 2.4.
Need to Know: The established blogger enjoyed significant growth on Instagram and YouTube, making her an especially valuable brand partner.
EMV: $4,272,611.0.
Top Brands: Sephora; L’Oréal Paris; Maybelline; NYX; Too Faced.
Instagram Followers & Growth Rate: 904,002; +22%.
Instagram Engagement Rate: 5.0.
YouTube Followers & Growth Rate: 1,078,778; flat.
YouTube Engagement Rate: 5.0.
Need to Know: The Belgian blogger’s standout engagement rates speak to her tight-knit and devoted following.
EMV: $2,889,449.2.
Top Brands: Sephora; Too Faced; Kat Von D Beauty; Urban Decay; Huda Beauty.
Instagram Followers & Growth Rate: 47,340; +70%.
Instagram Engagement Rate: 1.5.
Need to Know: The Parisian lifestyle blogger’s noteworthy growth in follower count makes her a name to watch in beauty.
EMV: $12,602,876.0.
Top Brands: Sigma; BH Cosmetics; Anastasia Beverly Hills; MAC; NYX.
Instagram Followers & Growth Rate: 314,163; +51%.
Instagram Engagement Rate: 4.9.
YouTube Followers & Growth Rate: 560,662; +4%.
YouTube Engagement Rate: 4.9.
Need to Know: The popular beauty boy is scheduled to launch his own collaborative palette with BH Cosmetics.
EMV: $6,855,764.7.
Top Brands: NYX; Urban Decay; MAC; Benefit; Maybelline.
Instagram Followers & Growth Rate: 292,652; +17%.
Instagram Engagement Rate: 2.1.
YouTube Followers & Growth Rate: 541,609; +5%.
YouTube Engagement Rate: 2.1.
Need to Know: The makeup, skin- and hair-care blogger has established herself as one of Germany’s most popular all-around beauty gurus.
EMV: $6,233,063.3.
Top Brands: Anastasia Beverly Hills; Tarte; Sigma; Morphe; Too Faced.
Instagram Followers & Growth Rate: 87,398; +19%.
Instagram Engagement Rate: 0.6.
Need to Know: The rising makeup artist provided a steady stream of publicity for prestige brands by tagging them in her original looks.
EMV: $4,382,301.2.
Top Brands: Marc Jacobs Beauty; Anastasia Beverly Hills; Beauty Blender; Becca; Morphe.
Instagram Followers & Growth Rate: 154,346; +64%.
Instagram Engagement Rate: 2.7.
YouTube Followers & Growth Rate: 308,099; +18%.
YouTube Engagement Rate: 2.7.
Need to Know: The established blogger’s chic, minimal aesthetic is fueling her growing social media presence.
EMV: $3,343,002.7.
Top Brands: Essence Cosmetics; P2 Cosmetics; Bilou; Essie; NYX.
Instagram Followers & Growth Rate: 793,807; +20%.
Instagram Engagement Rate: 2.9.
YouTube Followers & Growth Rate: 1,145,122; +3%.
YouTube Engagement Rate: 2.9.
Need to Know: The powerhouse YouTuber’s quirky and charismatic videos have cemented her presence in the nail- and hair-care spaces.
EMV: $3,329,494.3.
Top Brands: Anastasia Beverly Hills; Maybelline; Makeup Geek; NYX; Essence Cosmetics.
Instagram Followers & Growth Rate: 30,445; +660%.
Instagram Engagement Rate: 7.3.
Need to Know: The self-taught makeup artist’s unconventional eye looks have made her one of Germany’s fastest-growing influencers.
EMV: $2,839,024.0.
Top Brands: NYX; MAC; Maybelline; Anastasia Beverly Hills; Urban Decay.
Instagram Followers & Growth Rate: 816,692; +5%.
Instagram Engagement Rate: 1.5.
YouTube Followers & Growth Rate: 764,987; flat.
YouTube Engagement Rate: 1.5.
Need to Know: The Berlin-based body-positive blogger inspires consistent and enthusiastic engagement from her broad following.
EMV: $5,547,801.2.
Top Brands: Smashbox; Too Faced; Urban Decay; Benefit; MAC.
Instagram Followers & Growth Rate: 192,432; +52%.
Instagram Engagement Rate: 1.3.
YouTube Followers & Growth Rate: 262,760; flat.
YouTube Engagement Rate: 1.3.
Need to Know: The makeup artist’s prolific content creation has established him as a top influencer for many prestige brands.
EMV: $4,804,213.9.
Top Brands: NYX; Anastasia Beverly Hills; Mulac Cosmetics; Benefit; Jeffree Star Cosmetics.
Instagram Followers & Growth Rate: 62,743; +798%.
Instagram Engagement Rate: 4.8.
YouTube Followers & Growth Rate: 75,218; flat.
YouTube Engagement Rate: 4.8.
Need to Know: The 16-year-old beauty boy’s playful-yet-polished looks have made him one of Italy’s fastest-growing makeup bloggers.
EMV: $3,877,792.6.
Top Brands: Benefit; Too Faced; NYX; Deborah Milano; Urban Decay.
Instagram Followers & Growth Rate: 306,354; +23%.
Instagram Engagement Rate: 4.8.
YouTube Followers & Growth Rate: 561,150; +11%.
YouTube Engagement Rate: 4.8.
Need to Know: The established YouTuber’s recent marriage sparked passionate engagement from fans on Instagram.
EMV: $3,845,249.5.
Top Brands: NYX; Anastasia Beverly Hills; Kat Von D Beauty; Kylie Cosmetics; Nabla Cosmetics.
Instagram Followers & Growth Rate: 40,836; +282%.
Instagram Engagement Rate: 3.5.
YouTube Followers & Growth Rate: 1,985; flat.
YouTube Engagement Rate: 3.5.
Need to Know: The up-and-coming makeup artist is rapidly winning followers with her elaborate Gothic-inspired looks.
EMV: $2,901,783.9.
Top Brands: NYX; Sephora; Smashbox; Nabla Cosmetics; MAC.
Instagram Followers & Growth Rate: 81,392; +120%.
Instagram Engagement Rate: 1.9.
YouTube Followers & Growth Rate: 139,595; +31%.
YouTube Engagement Rate: 1.9.
Need to Know: The YouTuber’s elegant, aesthetically cohesive looks have made her an increasingly influential presence.
EMV: $2,799,254.6.
Top Brands: Anastasia Beverly Hills; Mulac Cosmetics; Kiko; Huda Beauty; Neve Cosmetics.
Instagram Followers & Growth Rate: 143,675; +589%.
Instagram Engagement Rate: 5.9.
YouTube Followers & Growth Rate: N/A.
YouTube Engagement Rate: 5.9.
Need to Know: The beauty blogger’s concise and playful Instagram makeup tutorials are rapidly winning new followers.
EMV: $2,554,063.2.
Top Brands: Benefit; Dior; Pupa Milano; Kiko; Yves Rocher.
Instagram Followers & Growth Rate: 222,340; +6%.
Instagram Engagement Rate: 0.8.
YouTube Followers & Growth Rate: 279,368; +6%.
YouTube Engagement Rate: 0.8.
Need to Know: The established lifestyle blogger is a force in luxury beauty as well as fashion.
EMV: $1,389,752.2.
Top Brands: Gucci; Skinceuticals; Benefit; Urban Decay; Giorgio Armani.
Instagram Followers & Growth Rate: 89,524; +47%.
Instagram Engagement Rate: 1.9.
YouTube Followers & Growth Rate: 134,508; +73%.
YouTube Engagement Rate: 1.9.
Need to Know: The fashion, travel and beauty blogger’s taste for stylish adventure is inspiring a rapidly growing following on YouTube.
EMV: $1,281,421.1.
Top Brands: Pantene; Kiko; Benefit; Essence Cosmetics; L’Oréal Paris.
Instagram Followers & Growth Rate: 94,167; +125%.
Instagram Engagement Rate: 1.9.
Need to Know: The up-and-coming blogger’s vibrant everyday looks have made her a fan favorite.
EMV: $11,613,512.5.
Top Brands: Morphe; Makeup Geek; Ofra; Too Faced; Anastasia Beverly Hills.
Instagram Followers & Growth Rate: 70,940; +38%.
Instagram Engagement Rate: 0.8.
YouTube Followers & Growth Rate: 318,179; +18%.
YouTube Engagement Rate: 0.8.
Need to Know: The established makeup vlogger powers EMV for top brands with in-depth tutorials.
EMV: $7,610,409.6.
Top Brands: Rimmel; MAC; L’Oréal Paris; Ghd; Dolce & Gabbana.
Instagram Followers & Growth Rate: 2,035,874; +31%.
Instagram Engagement Rate: 2.7.
YouTube Followers & Growth Rate: 1,438,060; flat.
YouTube Engagement Rate: 2.7.
Need to Know: The powerhouse beauty, fashion and lifestyle blogger enjoys impressive engagement rates.
EMV: $4,634,389.4.
Top Brands: Too Faced; Benefit; MAC; Urban Decay; Makeup Geek.
Instagram Followers & Growth Rate: 26,136; +51%.
Instagram Engagement Rate: 1.9.
YouTube Followers & Growth Rate: 9,442; flat.
YouTube Engagement Rate: 1.9.
Need to Know: The makeup artist is gaining an increasingly strong following on Instagram.
EMV: $4,398,009.4.
Top Brands: Sephora; Nars; MAC; Urban Decay; Too Faced.
Instagram Followers & Growth Rate: 7,147; +50%.
Instagram Engagement Rate: 1.3.
YouTube Followers & Growth Rate: 3,204; +44%.
YouTube Engagement Rate: 1.3.
Need to Know: The makeup and skin-care blogger is a particularly enthusiastic advocate for NARS.
EMV: $3,018,565.6.
Top Brands: ColourPop; NYX; Benefit; Sephora; Tarte.
Instagram Followers & Growth Rate: 137,121; +58%.
Instagram Engagement Rate: 1.6.
YouTube Followers & Growth Rate: 632,307; +8%.
YouTube Engagement Rate: 1.6.
Need to Know: The beauty blogger’s glowing everyday looks are earning her promising growth rates on YouTube and Instagram.
EMV: $2,385,665.8.
Top Brands: Maybelline; Avon; Lush; NYX; Rimmel.
Instagram Followers & Growth Rate: 306,138; +47%.
Instagram Engagement Rate: 4.9.
YouTube Followers & Growth Rate: 375,021; flat.
YouTube Engagement Rate: 4.9.
Need to Know: The established YouTuber drives noteworthy engagement rates with her brand of carefree elegance.
EMV: $1,583,623.3.
Top Brands: Garnier; Rimmel; Estée Lauder; L’Oréal Paris; Pantene.
Instagram Followers & Growth Rate: 1,410,494; +112%.
Instagram Engagement Rate: 5.2.
YouTube Followers & Growth Rate: 822,979; flat.
YouTube Engagement Rate: 5.2.
Need to Know: Gonu has achieved powerhouse status with her fun-loving, everyday glam.
EMV: $1,945,397.7.
Top Brands: Rimmel; Sephora; Giorgio Armani Beauty; MAC.
Instagram Followers & Growth Rate: 391,017; +54%.
Instagram Engagement Rate: 3.0.
Need to Know: The established beauty and travel blogger inspires followers with her chic, cosmopolitan looks.
EMV: $41,562,372.4.
Top Brands: Anastasia Beverly Hills; NYX; Huda Beauty; Marc Jacobs Beauty; Charlotte Tilbury.
Instagram Followers & Growth Rate: 667,336; +289%.
Instagram Engagement Rate: 2.2.
YouTube Followers & Growth Rate: 95,669; +92%.
YouTube Engagement Rate: 2.2.
Need to Know: The wildly popular beauty YouTuber is the top EMV-driving ambassador for many cosmetics brands in the U.K.
EMV: $32,560,344.4.
Top Brands: Kylie Cosmetics; Anastasia Beverly Hills; Too Faced; Tarte; Urban Decay.
Instagram Followers & Growth Rate: 435,978; +42%.
Instagram Engagement Rate: 2.0.
Need to Know: Box gets high follower engagement rates with her colorful, airbrushed looks.
EMV: $31,125,930.3.
Top Brands: Huda Beauty; Make Up For Ever; Anastasia Beverly Hills; L’Oréal Paris; Morphe.
Instagram Followers & Growth Rate: 738,830; +100%.
Instagram Engagement Rate: 1.7.
YouTube Followers & Growth Rate: N/A.
YouTube Engagement Rate: 1.7.
Need to Know: The beauty blogger engages a loyal following with creative and everyday makeup tutorials.
EMV: $29,102,605.6.
Top Brands: Bleach London; Morphe; Olaplex; Real Techniques; Zoeva.
Instagram Followers & Growth Rate: 146,275; +144%.
Instagram Engagement Rate: 3.6.
YouTube Followers & Growth Rate: 489,027; +46%.
YouTube Engagement Rate: 3.6.
Need to Know: The established makeup and nail YouTuber continued to grow her highly engaged following with quirky and seasonal looks.
EMV: $12,942,602.9.
Top Brands: Topshop; ColourPop; Anastasia Beverly Hills; Too Faced; Charlotte Tilbury.
Instagram Followers & Growth Rate: 11,234,749; +7%.
Instagram Engagement Rate: 1.6.
YouTube Followers & Growth Rate: 12,076,585; flat.
YouTube Engagement Rate: 1.6.
Need to Know: Sugg, who also enjoys a wide following in the U.S., is known for her cheerful attitude and down-to-earth demeanor.
EMV: $5,653,267.2.
Top Brands: L’Oréal Paris; Giorgio Armani Beauty; By Terry; Ghd; Yves Saint Laurent Beauté.
Instagram Followers & Growth Rate: 622,026; +30%.
Instagram Engagement Rate: 1.3.
YouTube Followers & Growth Rate: 521,045; +12%.
YouTube Engagement Rate: 1.3.
Need to Know: The travel and luxury enthusiast has teased followers with plans for her upcoming wedding.
EMV: $3,420,699.7.
Top Brands: NYX; Kat Von D Beauty; Sugarpill; Melt Cosmetics; Mehron Makeup.
Instagram Followers & Growth Rate: 174,292; +15%.
Instagram Engagement Rate: 0.6.
YouTube Followers & Growth Rate: 12,796; flat.
YouTube Engagement Rate: 0.6.
Need to Know: A winner of the NYX U.K. Face Awards, the self-proclaimed “pigment witch” enchants followers with her elaborate psychedelic and Gothic getups.
EMV: $3,159,323.8.
Top Brands: Luxy Hair; Ofra; Loving Tan; Nars; Charlotte Tilbury.
Instagram Followers & Growth Rate: 48,591; +23%.
Instagram Engagement Rate: 1.7.
YouTube Followers & Growth Rate: 199,493; +8%.
YouTube Engagement Rate: 1.7.
Need to Know: The Canada-born lifestyle blogger is one of the highest-earning hair-care ambassadors in the U.K.
EMV: $3,064,328.2.
Top Brands: Yves Saint Laurent Beauté; Dior; Charlotte Tilbury; Giorgio Armani Beauty.
Instagram Followers & Growth Rate: 478,401; +43%.
Instagram Engagement Rate: 1.1.
YouTube Followers & Growth Rate: 459,165; flat.
YouTube Engagement Rate: 1.1.
Need to Know: The London-based lifestyle blogger is a connoisseur of all things luxury.
EMV: $2,359,162.6.
Top Brands: Morphe; Gerard Cosmetics; Anastasia Beverly Hills; Benefit; Beauty Blender.
Instagram Followers & Growth Rate: 91,627; +185%.
Instagram Engagement Rate: 1.2.
YouTube Followers & Growth Rate: 913; flat.
YouTube Engagement Rate: 1.2.
Need to Know: The makeup and hair stylist’s bold aesthetic has powered his rapid growth on Instagram.
EMV: $38,511,842.8.
Top Brands: Jouer Cosmetics; Sigma; Pür; H&M.
Instagram Followers & Growth Rate: 685,304; +49%.
Instagram Engagement Rate: 2.2.
YouTube Followers & Growth Rate: 1,745,523; +9%.
YouTube Engagement Rate: 2.2.
Need to Know: The Los Angeles-based beauty blogger is known for her cool-girl glamour.
EMV: $34,338,441.6.
Top Brands: Revolve Beauty; Dior; Louis Vuitton; Lancôme.
Instagram Followers & Growth Rate: 6,588,503; +20%.
Instagram Engagement Rate: 0.5.
YouTube Followers & Growth Rate: 3,189,310; flat.
YouTube Engagement Rate: 0.5.
Need to Know: The bilingual blogger is a powerhouse in fashion and beauty.
EMV: $33,269,807.6.
Top Brands: Morphe; Sigma; Nordstrom; E.l.f.; Wet ‘n’ Wild.
Instagram Followers & Growth Rate: 91,223; +74%.
Instagram Engagement Rate: 2.0.
YouTube Followers & Growth Rate: 461,700; +36%.
YouTube Engagement Rate: 2.0.
Need to Know: Best known for her “50 Shades of Foundation” video series, the established YouTuber is known for in-depth tutorials and reliable product reviews.
EMV: $23,957,117.1.
Top Brands: Anastasia Beverly Hills; Lime Crime; Kat Von D Beauty; Sugarpill; Dose of Colors.
Instagram Followers & Growth Rate: 602,264; +48%.
Instagram Engagement Rate: 1.9.
Need to Know: The established beauty blogger crafts ethereal, fantasy-inspired getups.
EMV: $21,997,301.4.
Top Brands: Kat Von D Beauty; Anastasia Beverly Hills; Lime Crime; Tarte; KoKo Lashes.
Instagram Followers & Growth Rate: 430,749; +54%.
Instagram Engagement Rate: 3.5.
Need to Know: The makeup enthusiast creates playful, color-coordinated looks.
EMV: $21,833,425.1.
Top Brands: Morphe; Benefit; Lilly Lashes; Freedom Couture; Jeffree Star Cosmetics.
Instagram Followers & Growth Rate: 1,657,865; +87%.
Instagram Engagement Rate: 3.1.
YouTube Followers & Growth Rate: 758,256; flat.
YouTube Engagement Rate: 3.1.
Need to Know: The transgender beauty guru drives high follower engagement rates with a glossy, airbrushed aesthetic.
EMV: $2,814,638.1.
Top Brands: RCMA; Fenty Beauty; Kat Von D Beauty; Giorgio Armani Beauty.
Instagram Followers & Growth Rate: 67,066; +712%.
Instagram Engagement Rate: 2.9.
YouTube Followers & Growth Rate: 453,636; +54%.
YouTube Engagement Rate: 2.9.
Need to Know: The YouTuber, who combats colorism with her YouTube series “The Darkest Shade,” earned over 100,000 subscribers in one month when she reviewed Fenty beauty’s ProFilt’r foundation.