• A Look at Roblox’s Retail Endeavors

    Shopping experience on Roblox
    Image Credit: Courtesy of Roblox

    Real-world commerce is coming to Roblox later this year, according to the company. (Pictured: Shopping on Roblox)

  • A Look at Roblox’s Retail Endeavors

    Hilton Honors x Slivingland featuring Paris Hilton
    Image Credit: Courtesy of Roblox

    Hilton Honors x Slivingland, a Hilton Hotels campaign in Paris Hilton’s Slivingland, featuring the celebrity. From January 2024.

  • A Look at Roblox’s Retail Endeavors

    Versace x Lenscrafters Eye Odyssey
    Image Credit: Courtesy of Roblox

    Versace x Lenscrafters Eye Odyssey experience from February 2024. 

  • A Look at Roblox’s Retail Endeavors

    Avatar for the first shopping experience
    Image Credit: Courtesy of Roblox

    UGC (user-generated content) Marketplace expansion, with avatar-first shopping experience in April 2024.

  • A Look at Roblox’s Retail Endeavors

    Givenchy Beauty House for Pride 2024
    Image Credit: Courtesy of Roblox

    Givenchy Beauty House for Pride in June 2024.

  • A Look at Roblox’s Retail Endeavors

    Hugo on Roblox
    Image Credit: Courtesy of Roblox

    Hugo Boss opened Planet Hugo in March 2024 as “an ecosystem of unique, interconnected experiences on Roblox.” 

  • A Look at Roblox’s Retail Endeavors

    LoveShackFancy on Roblox
    Image Credit: Courtesy of Roblox

    LoveShackFancy’s Roblox pop-up in March 2024, exterior shot.

  • A Look at Roblox’s Retail Endeavors

    LoveShackFancy on Roblox
    Image Credit: Courtesy of Roblox

    LoveShackFancy pop-up on Roblox, interior shot

  • A Look at Roblox’s Retail Endeavors

    Adidas x Fashion Klossette on Roblox
    Image Credit: Courtesy of Roblox

    Adidas x Fashion Klossette on Roblox

  • A Look at Roblox’s Retail Endeavors

    Walmart Discovered feature UGC content
    Image Credit: Courtesy of Roblox

    Walmart Discovered experience featuring UGC content in September 2023.

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