Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
A Philippino folk dance troupe entertains guests during Bloomingdale’s “Return to India” promotion and party at the New York City flagship store on April 9, 1986.
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Image Credit: Tony Palmieri/WWD -
Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Dustin Pittman/WWD Members of the Joffrey Ballet perform for guests during Bloomingdale’s New York first floor reopening on November 15, 1979.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Murray Feierberg/WWD Andre Oliver, Nicole Alphand and Pierre Cardin attend Bloomingdale’s in-store benefit for Odyssey House at the New York flagship on September 27, 1972.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Sonia Moskowitz/WWD Big Apple Circus performers entertain the crowd at Bloomingdale’s benefit for the Children’s Hospital of Philadelphia and opening of Bloomingdale’s Willow Grove Park store in the Philadelphia suburbs on August 2, 1982.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Fairchild Archive Actress Joan Collins debuts her fragrance “Spectacular” during an appearance at Bloomingdale’s in Chicago, Illinois, on March 29, 1989.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Tony Palmieri/WWD A troupe of dancers at Bloomingdale’s South China Seas promotion party inside its New York Flagship store on April 8, 1987.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: John Bright/WWD Guest in traditional Japenese costume attend Bloomingdale’s “Port of Call” benefit and party for for the Japan Society on September 13, 1979.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Dustin Pittman/WWD A pipe band participates in Bloomingdale’s salute to “Ireland, that Special Place” party and in-store promotional shop at Bloomingdale’s on Lexington Avenue in New York City on September 23, 1981.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Dustin Pittman/WWD Donna Karan attends Bloomingdale’s salute to “Ireland, that Special Place” party and in-store promotional shop at Bloomingdale’s on Lexington Avenue in New York City on September 23, 1981.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Sonia Moskowitz/WWD Bill Blass, Marvin Traub and Oscar de la Renta arrive for the Children’s Hospital Benefit and opening of Bloomingdale’s Willow Grove store location on August 2, 1982.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Steve Foxall/WWD Barbara Walters, Rock Hudson, and guest attend a party, benefitting the Southwest Film/Video Archives, at the Dallas, Texas, location of Bloomingdale’s (plus a tent outside the store) on November 20, 1984.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Steve Foxall/WWD Donny Osmond appears with costumed perfomers during a party, benefitting the Southwest Film/Video Archives, at the Dallas, Texas, location of Bloomingdale’s on November 20, 1984.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Tony Palmieri/WWD A model poses with a vintage car during a promotional event for Monogram by Ralph Lauren men’s fragrance launch at Bloomingdale’s New York on April 1, 1985. The fragrance was created by Ralph Lauren and Warner Cosmetics.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Robert Kirk/WWD Emilio Pucci attends Bloomingdale’s Ecco L’Italia promotion and party in New York on September 12, 1985.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Robert Kirk/WWD A performer at Bloomingdale’s Ecco L’Italia Promotion Launch Party inside the stores New York flagship on September 12, 1985.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Thomas Iannaccone/WWD Fashions are displayed during the “Vive la France” promotional event at the Bloomingdale’s flagship store in New York City on September 14, 1989.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Nick Machalaba/WWD Bloomingdale’s 100th Birthday Celebration, 1986.
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Retail as Theater: A Look Back at Bloomingdale’s In-Store Events
Image Credit: Steve Eichner/WWD Meryl Streep Presents “Caring Star” Award to Katic Couric at Bloomingdales in New York, 2002.