A Look Inside Victoria’s Secret’s New Store
Victoria’s Secret’s New York flagship is located at 640 Fifth Avenue.
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Image Credit: Andrew Morales / WWD -
A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Victoria’s Secret’s updated stores include lighter walls, more floor space and mannequins of various shapes and sizes, all in an effort to draw attention to the product, rather than the Angels.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Victoria’s Secret is updating its stores with mannequins of various shapes and sizes.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales/ WWD Inside Victoria’s Secret Manhattan flagship at 640 Fifth Avenue. The four-story retail space has been been stripped of the iconic Angels and dark walls and replaced with muted colors and more floor space.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Inside Victoria’s Secret’s Fifth Avenue flagship in New York.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Mannequins inside Victoria’s Secret stores include tags, notifying shoppers which size the mannequin is wearing.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Kellie Ell / WWD In addition to tags on mannequins, alerting shoppers to which size the models are wearing, the different size forms are also marked with sizes numbers on the mannequin.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Bras on display at Victoria’s Secret’s New York City flagship.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Images of super skinny Angels have been replaced with photos of models of varying sizes inside Victoria’s Secret stores, including this picture of plus-size model Paloma Elsesser.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Swimwear has returned to select Victoria’s Secret stores, including the Fifth Avenue flagship. Becky Behringer, Victoria’s Secret’s executive head of stores, said swimwear will take on a greater role in the assortment in coming seasons.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD The stairwell inside Victoria’s Secret’s Fifth Avenue flagship.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD The second floor of Victoria’s Secret Manhattan flagship includes a selection of activewear and images of athletes wearing the products, such as New York City Ballet dancer India Bradley, World Champion skier Eileen Gu and yoga instructor Emily Chen.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Victoria’s Secret is updating its stores with mannequins of various shapes and sizes.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD India Bradley, a member of New York City Ballet’s Corps de Ballet, poses in Victoria’s Secret sport apparel.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Inside Victoria’s Secret’s Fifth Avenue flagship in New York.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Inside Victoria’s Secret’s Fifth Avenue flagship in New York.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD The basement level of Victoria’s Secret’s New York City flagship houses the Pink brand. The brand’s once hot pink walls have been replaced with muted shades pink and mannequins of various shapes and sizes, including a 5-foot tall mannequin pictured here.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD The walls of Victoria’s Secret’s sister brand Pink have been replaced with muted pinks and more attention to product.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Some sexier pieces remain inside Victoria’s Secret updated stores.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD The fitting rooms will reopen in Victoria’s Secret updated stores, with sales associate who will teach shoppers how to fit themselves from six feet away.
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A Look Inside Victoria’s Secret’s New Store
Image Credit: Andrew Morales / WWD Victoria’s Secret’s Executive Head of Stores Becky Behringer and Chief Executive Officer of Victoria’s Secret Beauty Greg Unis in Victoria’s Secret’s Fifth Avenue flagship. The New York City store has been updated to reflect the brand’s changing ethos.