• Seminal Moment: How Prada Anticipated the Luxury Sneakers Trend

    prada-linea-rossa-spring-1999-ad-campaign
    Image Credit: Norbert Schoerner/Courtesy of Prada.

    The Prada Linea Rossa Spring 1999 ad campaign starring model Freddy Drabble.

  • Seminal Moment: How Prada Anticipated the Luxury Sneakers Trend

    prada-americas-cup-sneakers
    Image Credit: Carlo Borlenghi for Luna Rossa Challenge/Courtesy of Prada.

    Prada sneakers dedicated to the America’s Cup, worn by the Luna Rossa team, 2001.

  • Seminal Moment: How Prada Anticipated the Luxury Sneakers Trend

    luna-rossa-boat-launch
    Image Credit: Carlo Borlenghi for Luna Rossa Challenge/Courtesy of Prada.

    Luna Rossa ITA 74 boat launch – Punta Ala, Italy, May 20, 2002.

  • Seminal Moment: How Prada Anticipated the Luxury Sneakers Trend

    prada-americas-cup-sneakers
    Image Credit: Courtesy of Prada.

    Prada sneakers dedicated to the America’s Cup, launched in the Nineties.

  • Seminal Moment: How Prada Anticipated the Luxury Sneakers Trend

    americas-cup-luna-rossa-training-valencia
    Image Credit: Francesco Ferri ACM/Courtesy of Prada.

    Luna Rossa Challenge training in Valencia, Spain, 2007.

  • Seminal Moment: How Prada Anticipated the Luxury Sneakers Trend

    prada-americas-cup-sneakers
    Image Credit: Courtesy of Prada.

    Prada sneakers dedicated to the America’s Cup, launched in the Nineties.

  • Seminal Moment: How Prada Anticipated the Luxury Sneakers Trend

    americas-cup-luna-rossa-training-auckland
    Image Credit: Carlo Borlenghi/SEA&SEE.

    Luna Rossa ITA 74 training in Auckland, New Zealand, 2003.

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