Nasty Gal’s Sophia Amoruso Talks Success and Branding at Story [PHOTOS]

Sophia Amoruso and Rachel Shechtman inside Story’s New York concept store.

Image Credit: Courtesy

Sophia Amoruso and Rachel Shechtman
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.
Inside Story’s New York concept store.

Image Credit: Courtesy

Inside Story’s New York concept store.

Sophia Amoruso and Rachel Shechtman inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.

Inside Story’s New York concept store.