OGX is launching a comprehensive styling line with six ingredient-driven ranges designed to deliver specific benefits, including Honey Hold, Bodifying Plus Bamboo Fiber Full, Locking Plus Coconut Curls, Smoothing Plus Shea Sleek, Beeswax and Protecting Plus Silk Blowout.
SRP: $8.99 each
This heat protectant mist from Maui Moisture’s new Sea Minerals franchise is formulated with algae and sea kelp to keep colored hair safe from heat-related damage.
SRP: $8.99
Garnier has reformulated its Pure Clean line with aloe extract, said to contain Vitamins B3, C and E to replenish moisture to the hair — the shampoo and conditioner, when used together, boast 72 percent less hair breakage.
SRP: $4.99 for shampoos and conditioners to $5.99 for dry shampoo and detangler
These multi-purpose items can be used three different ways — as a hair mask, conditioner or leave-in. Varieties include Repairing Papaya for damaged hair, Color Vibrancy Goji Berry, Nourishing Avocado to smooth frizz, Fortifying Banana and Nourishing Coconut for dry hair.
SRP: $4.49 for 100-ml to $7.79 for 400-ml
Garnier’s two-step mono-dose mask comes in two varieties — coconut oil for dry hair and coconut oil plus amla extract for damaged hair.
SRP: $2.99
Garnier Whole Blends has a slew of new scent families, each rooted in extracts from a natural ingredient that deliver a specific benefit — for instance, Maple Remedy promises to deep condition. Also new are Oat Delicacy and Coconut Water & Aloe Vera, as well as a new rinse-out mask available in several existing scent varieties, including Legendary Olive and Honey Treasures.
SRP: $4.99 to $6.99
Coconut Water & Aloe Vera is exclusive to Wal-Mart with an SRP of $5.47.
This leave-in conditioner is the hero product in the new L’Oréal Paris Elvive Total Repair 5 franchise, said to combat hair damage due to protein loss via a conditioning formula made with almond and protein.
With its new Bio-Renew branding and reformulations, Herbal Essences has a host of new shampoo and conditioner options, including one that harnesses micellar technology, said to lift impurities from the hair while adding volume. Other new skus include White Strawberry & Sweet Mint and Bourbon & Manouka Honey.
SRP: $5.99 for shampoos and conditioners
P&G’s big hair innovation in 2018 is its foam conditioners on Herbal Essences and Pantene, said to condition fine hair with lighter conditioning agents than those found in standard formulas. This particular formulation includes the Herbal Essences Bio-Renew signature ingredients, including antioxidants, aloe and sea kelp.
SRP: $5.99
This range, under Dove’s Nutritive Solutions hair franchise, harnesses micellar technology to shield hair from daily damage and boost strength.
SRP: $3.99
Suave’s new conditioner formula is said to coat hair with weightless moisture using proprietary SuperCoat technology — there are so varieties, including Intense Moisture and Sleek and Smooth.
SRP: $2.99
Unilever’s micro mist technology is a key hair styling innovation for 2018 — hairsprays under the TRESemmé, Suave and Dove lines are specially designed to deliver long-lasting wear without stiffness in a can that uses 50 percent less gas than the average model.
The Thick and Full line uses micellar technology and glycerol to penetrate hair fibers and bind water and hair protein to plumpen strands. The pH-balanced formula is available in a shampoo, conditioner and thickening balm.
SRP: $4.99 each
The Keraphix range blends scientific and natural ingredients — keratin protein and black rice — to heal visible signs of severe hair damage. The line includes a shampoo, conditioner, reconstructing treatment, masque and dry shampoo.
SRP: $11.99 to $17.99