• From left to right: Mac, Nikki “Sisi” Li, Mia, Lulu, and Fu Longfei.

  • The collection will be launched on April 20 in five select Asian markets of Mainland China, Hong Kong, Macau, Japan and South Korea. 

  • Taking on a Nineties bent, pastel colors and light-washed denim featured throughout the collection.

  • Nikki Li poses in H&M Asia Keys campaign.

    Mia poses in a Bugs Bunny printed tee-shirt and high waisted shorts.

  • For Fu, practicality is paramount when it comes to dressing. My style is “simple and comfortable. I especially like functional clothes with pockets,” he said.

  • “Fashion is more than just a piece of fabric,” Mac said. “Behind every piece comes along its culture and feelings–and photography is to record and reflect on these stories.”

  • Nikki “Sisi” Li said that the digital world has opened up and endless amount of creative possibilities.

    “Social media has inspired me to push boundaries in my thinking. I am no longer constrained by
    age, place nor time in getting inspired.”

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