The Prada Way: Bertelli Still Backs the Multibrand Approach

By virtue of becoming a part of groups like Prada Gucci and LVMH these smaller brands stayed alive If these groups werent there to sustain them they would have disappeared Patrizio Bertelli Prada

Image Credit: WWD Staff

“By virtue of becoming a part of groups like Prada, Gucci and [LVMH], these smaller brands stayed alive. If these groups weren’t there to sustain them, they would have disappeared.” Patrizio Bertelli, Prada
Prada’s SoHo store.

Image Credit: WWD Staff

Prada’s SoHo store.
WWD Photo

Image Credit: WWD Staff

WWD Image
Two looks from Miu Miu’s fall 2005 collection.

Image Credit: WWD Staff

Two looks from Miu Miu’s fall 2005 collection.

By virtue of becoming a part of groups like Prada Gucci and LVMH these smaller brands stayed alive If these groups werent there to sustain them they would have disappeared Patrizio Bertelli Prada