• A fall look by Dr. Denim Jeansmakers.

    A fall look by Dr. Denim Jeansmakers.

  • Maria Erixon, founder and creative director of Nudie Jeans and Denimbirds.

    Maria Erixon, founder and creative director of Nudie Jeans and Denimbirds.

  • In Gothenburg, even the streets are lined with denim.

    In Gothenburg, even the streets are lined with denim.

  • Orjan Andersson, designer of Cheap Monday, in the Weekday store.

    Orjan Andersson, designer of Cheap Monday, in the Weekday store.

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