Sparking a Stylish Mob Scene

Topshop tried to put a cap on the frenzy at its Kate Moss launch, limiting each shopper to 20 minutes in the store and five items to purchase.

Image Credit: WWD Staff

Topshop tried to put a cap on the frenzy at its Kate Moss launch, limiting each shopper to 20 minutes in the store and five items to purchase.
A Kate Moss debut display.

Image Credit: WWD Staff

A Kate Moss debut display.
H&M furnished croissants and orange juice to crowds awaiting the first crack at the store’s exclusive Roberto Cavalli collection.

Image Credit: WWD Staff

H&M furnished croissants and orange juice to crowds awaiting the first crack at the store’s exclusive Roberto Cavalli collection.

Topshop tried to put a cap on the frenzy at its Kate Moss launch, limiting each shopper to 20 minutes in the store and five items to purchase.