• REIs store in the artsy Pearl district of Portland opened last year

    Image Credit: WWD Staff

    REI’s store in the artsy Pearl district of Portland opened last year.

  • Joan Broughton, vice president, multichannel programs, REI.

    Image Credit: WWD Staff

    Joan Broughton, vice president, multichannel programs, REI.

  • REI’s Portland interior.

    Image Credit: WWD Staff

    REI’s Portland interior.

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