Shinzo Maeda
President and ceo Shinzo Maeda has been restructuring Shiseido’s domestic business. Now he’s setting his sights on international markets.
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Image Credit: Kenshu Sannohe -
Shiseido’s original headquarters
Image Credit: WWD Archive Shiseido’s original location and Japan’s first Wester-style pharmacy.
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House of Shiseido interior
Image Credit: Kenshu Sannohe The facade of the House of Shiseido library.
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House of Shiseido library interior
Image Credit: Kenshu Sannohe House of Shiseido’s library where beauty and design books are on public display.
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Eudermine red bottle product
Image Credit: Kenshu Sannohe Eudermine, Shiseido’s first beauty product.
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Tsubaki product line
Image Credit: Kenshu Sannohe Hair care megabrand Tsubaki is a big hit in Japan.
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Skin care megabrand Aqua Label products
Image Credit: WWD Staff Skin care megabrand Aqua Label is very popular in Japan.
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Shiseido megabrand Elixir Superieur
Image Credit: WWD Staff Shiseido megabrand Elixir Superieur.
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Carsten Fischer of Shiseido
Image Credit: WWD Staff Carsten Fischer, the highest-ranking foreigner in Shiseido history, is responsible for the company’s operations in the U.S., Europe and much of Asia. In January 2008, he will take the lead Shiseido’s China division, the company’s fastest growing area.
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Nars lipstick
Image Credit: Kenshu Sannohe Nars is key to Shiseido’s global color cosmetics plan.
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Angelina Jolie as Shiseido’s face in Glamour
Image Credit: WWD Archive Angelina Jolie is the face for mass makeup line Integrate. This ad in Glamour magazine touts its new lipstick.
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Supreme Aupres product line
Image Credit: Kenshu Sannohe Shiseido’s new high-end skin care line Supreme Aupres is exclusive to China.
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Maquillage eyeshadow
Image Credit: Kenshu Sannohe Prestige makeup line Maquillage is part of Maeda’s megabrand strategy.
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Heidi Manheimer
Image Credit: Kenshu Sannohe Heidi Manheimer, ceo of Shiseido Cosmetics (America) Ltd., is gaining shares in skin care.
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Artistic director Dick Page
Image Credit: WWD Staff Artistic director Dick Page.
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Shiseido The Makeup
Image Credit: Kenshu Sannohe Summer offerings from Shiseido The Makeup.
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White Lucent product line
Image Credit: Kenshu Sannohe Shiseido White Lucent is a top-selling brightening line in the U.S.