Divergent Strategies: VF Focuses on Lifestyle As Buffett Grows Fruit

Fruit of the Loom’s active-inspired bra.

Image Credit: WWD Staff

Fruit of the Loom’s active-inspired bra.
The Curvation brand is aimed at full-busted and full-figured consumers.

Image Credit: WWD Staff

The Curvation brand is aimed at full-busted and full-figured consumers.
A classic Vanity Fair bra

Image Credit: WWD Staff

A classic Vanity Fair bra.

Fruit of the Loom’s active-inspired bra.