In an age of insta-trends, illumination has proved enduring. It first trended with shimmery primers and powders, but has quickly cascaded throughout skin care and makeup with multifunctional products that moisturize, de-stress and brightentheskin.Radianceproductsarenowconsideredtheirowncategory; MarlaMalcolmBeck,cofounderof Bluemercury, reports a 250 percent increase in launches and a 50 percent increase in category growth. “It’s goingto accelerate when you look at where spring trends are going,” she predicts, noting the category is now expanding to body. “It’s that nude face with a hint of gloss or shine…a sheer sort of ethereal glow.”
In an age of insta-trends, illumination has proved enduring. It first trended with shimmery primers and powders, but has quickly cascaded throughout skin care and makeup with multifunctional products that moisturize, de-stress and brightentheskin.Radianceproductsarenowconsideredtheirowncategory; MarlaMalcolmBeck,cofounder
of Bluemercury, reports a 250 percent increase in launches and a 50 percent increase in category growth. “It’s going
to accelerate when you look at where spring trends are going,” she predicts, noting the category is now expanding to body. “It’s that nude face with a hint of gloss or shine…a sheer sort of ethereal glow.”