• Ben Gorham marks Byredo’s 10th year with a mystery scent, called “Unnamed.”

    Ben Gorham Marks Byredo’s 10th Anniversary With Mystery Scent
    Image Credit: Jenna Greene

    Ben Gorham marks Byredo’s 10th year with a mystery scent, called “Unnamed.”

  • “I’m creating the smell, but you’re going to interpret the name,” Gorham said during a series of interviews with WWD. “The association of this fragrance is going to be yours.”

    Ben Gorham Marks Byredo’s 10th Anniversary With Mystery Scent
    Image Credit: Jonas Jacob Svensson

    “I’m creating the smell, but you’re going to interpret the name,” Gorham said during a series of interviews with WWD. “The association of this fragrance is going to be yours.”

  • The “Unnamed” bottle with press-on letters and application tool.

    Ben Gorham Marks Byredo’s 10th Anniversary With Mystery Scent
    Image Credit: Jenna Greene

    The “Unnamed” bottle with press-on letters and application tool.

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