Ben Gorham marks Byredo’s 10th year with a mystery scent, called “Unnamed.”
Ben Gorham marks Byredo’s 10th year with a mystery scent, called “Unnamed.”
Ben Gorham marks Byredo’s 10th year with a mystery scent, called “Unnamed.”
“I’m creating the smell, but you’re going to interpret the name,” Gorham said during a series of interviews with WWD. “The association of this fragrance is going to be yours.”
The “Unnamed” bottle with press-on letters and application tool.