Ed Shirley Procter & Gamble’s new vice chair for beauty and grooming unveils his game plan for reigniting growth
Ed Shirley, Procter & Gamble’s new vice chair for beauty and grooming, unveils his game plan for reigniting growth.
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Image Credit: Melanie Dunea -
Ed Shirley
Image Credit: Melanie Dunea Ed Shirley
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Grow Mens Grooming
Image Credit: John Aquino Shirley’s Game Plan:
Step #1 – Grow Men’s Grooming -
Cross-brand marketing
Image Credit: John Aquino Shirley’s Game Plan:
Step #2 – Cross-brand marketing -
Value Framing
Image Credit: Courtesy Photo Shirley’s Game Plan:
Step #3 – Value Framing -
Trading up
Image Credit: Courtesy Photo Shirley’s Game Plan:
Step #4 – Trading up