President and ceo Shinzo Maeda has been restructuring Shiseido’s domestic business. Now he’s setting his sights on international markets.
Yesterday: Shiseido’s original location.
Today: Library inside the House of Shiseido, where beauty and design books are on public display.
Today: Facade of the House of Shiseido.
Eudermine, the company’s first beauty product.
Hair care megabrand Tsubaki is a big hit in Japan…
…as are skin care megabrands Aqua Label…
…and Elixir Superieur.
Carsten Fischer, the highest-ranking foreigner in Shiseido history, is responsible for the company’s operations in the U.S., Europe and much of Asia. In January 2008, he will take the lead for what is quickly becoming the company’s most important…
Nars is key to Shiseido’s global color cosmetics plan.