Ted Gibson Mindy Grossman Marc Speichert Claudia Poccia John Demsey Gina Drosos
Ted Gibson, Mindy Grossman, Marc Speichert, Claudia Poccia, John Demsey, Gina Drosos.
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Image Credit: Melanie Dunea -
“Consumers have no tolerance for self-serving messages” says Marc Speichert “If you’re not relevant if you don’t entertain if you don’t make creative use of rich media you won’t be tolerated for three seconds”
Image Credit: Courtesy Photo “Consumers have no tolerance for self-serving messages,” says Marc Speichert. “If you’re not relevant, if you don’t entertain, if you don’t make creative use of rich media, you won’t be tolerated for three seconds.”
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“Digital has fundamentally changed how we look at business” says John Demsey “because it allows us to have a consumer-centric point of view and to target message points based on purchase behavior”
Image Credit: Courtesy Photo “[Digital] has fundamentally changed how we look at business,” says John Demsey, “because it allows us to have a consumer-centric point of view and to target message points based on purchase behavior.”
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“Eighty-four percent of our target demographic participates in social networking and 74 percent participates in online shopping so to be able to merge the two things together was mission critical” says Claudia Poccia
Image Credit: Courtesy Photo “Eighty-four percent of our target demographic participates in social networking and 74 percent participates in online shopping, so to be able to merge the two things together was mission critical,” says Claudia Poccia.
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The HSN site
Image Credit: Courtesy Photo The HSN site
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AskBobbiBrown twitter page
Image Credit: Courtesy Photo AskBobbiBrown twitter page
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Makeupcom
Image Credit: Courtesy Photo Makeup.com
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The Mark website
Image Credit: Courtesy Photo The Mark website
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The Mark facebook page
Image Credit: Courtesy Photo The Mark facebook page
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The Old Spice website
Image Credit: Courtesy Photo The Old Spice website
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Ted Gibsons facebook page
Image Credit: Courtesy Photo Ted Gibson’s facebook page
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HSNcoms behind-the-brand videos
Image Credit: Courtesy Photo HSN.com’s behind-the-brand videos