Procter & Gamble
1837: William Procter, a candlemaker, and James Gamble, apprentice to a soap maker, visit Cincinnati and end up marrying sisters Olivia and Elizabeth Norris. The two decide to join forces and found Procter & Gamble.
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Image Credit: Courtesy of Procter & Gamble -
Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1879: P&G introduces Ivory, an inexpensive white soap said to be equal to high-quality imported soaps. The inspiration for the soap’s name came from a Bible entry that included the phrase “out of ivory palaces.”
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1896: P&G introduces its first color print advertisement for Ivory — in Cosmopolitan magazine.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1901: The American Safety Razor Co., later the Gillette Co., is formed in Boston.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1926: P&G launches Camay in response to the growing popularity of perfumed beauty soaps.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1928: Max Factor introduces the first lip gloss, a pomade used to keep actresses’ lips moist under hot film studio lights.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1934: P&G enters the hair care business with Drene, the first synthetic shampoo.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1950: Clairol introduces Miss Clairol in the U.S. The product lightens, tints, conditions and shampoos the hair in a single 20-minute step.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1950: Wella introduces Koleston in Germany, the first cream hair color created for professional stylists outside North America.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1952: Olay Beauty Fluid is launched, marketed as a lightweight alternative to the heavy, greasy creams of the time.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1956: Secret deodorant is invented by P&G scientist Edwin Daley, the first to put together the three ingredients that have become the industry standard today for antiperspirants: zirconium salts, aluminum chlorhydroxide and glycine.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1957: P&G introduces its first hair sprays, Winter-sett and Summer-sett.
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Head & Shoulders
Image Credit: Courtesy of Procter & Gamble 1961: The company launches Head & Shoulders after a P&G scientist discovers that pyrithione zinc is effective in removing dandruff.
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Herbal Essences
Image Credit: Courtesy of Procter & Gamble 1971: Herbal Essences is launched and marketed as the first “experiential shampoo.” The fragrance was created with the essences of 16 herbs and wildflowers.
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Richardson-Vicks Oil of Olay Pantene Vidal Sassoon
Image Credit: Courtesy of Procter & Gamble 1985: P&G acquires Richardson-Vicks, which includes Vicks respiratory care and Oil of Olay, Pantene and Vidal Sassoon.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1986: P&G introduces the first 2-in-1 shampoo-conditioner technology in Pert Plus/Rejoice Shampoo.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1989: P&G enters cosmetics and fragrances with the acquisition of Noxell, and its Cover Girl and Noxzema products.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1990: P&G acquires Shulton’s Old Spice product line.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1991: P&G acquires Max Factor and Betrix, adding brands like SK-II and Hugo Boss to its portfolio.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 1994: P&G adds Giorgio Beverly Hills to its fine fragrance business.
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Clairol Nice n Easy Hair Color Natural Instincts Aussie Herbal Essences Bristol-Myers Squibb Co
Image Credit: Courtesy of Procter & Gamble 2001: P&G acquires the Clairol hair-color and hair-care business, which includes brands like Nice ‘n Easy Hair Color, Natural Instincts, Aussie and Herbal Essences, from Bristol-Myers Squibb Co.
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P&G
Image Credit: Courtesy of Procter & Gamble 2003: P&G acquires a controlling interest in professional hair-care company, Wella AG, and its fragrance division, Cosmopolitan Cosmetics, which includes Escada, Dunhill, Rochas, Montblanc, Puma and Naomi Campbell.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 2005: P&G Prestige and Dolce & Gabbana Fragrances enter licensing agreement.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 2005: P&G merges with Gillette, adding five $1 billion brands to the portfolio, including Gillette, Braun, Oral-B and Duracell.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 2006: P&G Prestige secures licensing agreement with Gucci.
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DDF Doctors Dermatologic Formula
Image Credit: Courtesy of Procter & Gamble 2007: P&G acquires skin-care brand DDF, Doctor’s Dermatologic Formula.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 2008: P&G acquires Nioxin and Frédéric Fekkai.
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Dolce & Gabbana Olay Professional Pro X The Art of Shaving
Image Credit: Courtesy of Procter & Gamble 2009: Dolce & Gabbana launches makeup line, Olay Professional Pro X range is introduced and P&G acquires The Art of Shaving.
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Procter & Gamble
Image Credit: Courtesy of Procter & Gamble 2012: Pantene launches its Expert Series, including the AgeDefy line.