Meccaland
Urban Decay’s global makeup artist Steve Kassajikian gives a Meccaland festival attendee a makeover.
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Meccaland
Image Credit: Courtesy The three-day festival was held on the outskirts of Melbourne.
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Meccaland
Image Credit: Courtesy The moment before doors opened.
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Meccaland
Image Credit: Courtesy Meccaland-themed golf carts helped shuttle people to and from the train station.
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Meccaland
Image Credit: Courtesy The festival welcomed around 10,000 “Mecca beauty junkies.”
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Meccaland
Image Credit: Courtesy Twenty-five brands participated over the weekend including international labels like Nars, YSL, and Kate Somerville to homegrown companies like Grown Alchemist.
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Meccaland
Image Credit: Courtesy A crowd gathers at the main stage, where beauty influencers such as Shannon Harris and Shani Grimmond gave talks and appearances.
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Meccaland
Image Credit: Courtesy Beside chances to meet their beauty idols, festival attendees had access to special edition makeup launches, “face-offs” competitions, numerous Instagram-ready moments–which included a ball pit, a confetti igloo–and complimentary snacks and drinks throughout.
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Meccaland
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Meccaland
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Meccaland
Image Credit: Courtesy Valerie Hex was one of a few drag queens livening up the crowd.
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Meccaland
Image Credit: Courtesy The station for Mecca Max, Mecca’s private label brand.
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Meccaland
Image Credit: Courtesy -
Meccaland
Image Credit: Courtesy