“We thought, instead of carving out money for marketing and being a smaller upstart, we’ll put money into formulas so we can…serve that same lipstick that retails for upward of $40 and charge $6 to $8.” Drew Barrymore, Flower Beauty
“What keeps me up at night? First and foremost: how to stay relevant. The second element… is how to increase the perceived value of perfume. And finally…how to build a brand awareness.”
Kilian Hennessy, By Kilian Inc.
“When women find a product that actually truly works for them, they tell people. They spread the word….That’s what kept our company alive in the early years.”
Jamie Kern Lima, IT Cosmetics
“There’s no need to wait for sales reports to come in [anymore]. We understand real-time user demand differences across geography, age and more.”
Alice Chang, Perfect Corp.
“When my parents were diagnosed with melanoma, it forced me to take a really hard look at my own bad sun habits.”
Chris Birchby, Coola founder.
“Simple ideas will not drive the future; we need big ideas. Innovation drives excitement, energy and engagement on the part of the consumer. One out of every five products we sell each day is a new product that didn’t exist a year ago.”
Marla Beck, Bluemercury
“When we started, there was a dictatorship
in fashion. We had to create a peer-to-peer relationship and break down the dictatorship and create a democracy with the customer.”
Uri Minkoff, Rebecca Minkoff LLC
William Lauder and Fabrizio Freda sent a memo to Estée Lauder employees Monday night with plans to support and hire more black employees.
“When we lose the connection to the people around the world, when they don’t believe as much as we believe, everything changes. In the position we’re in now, we have to understand where we are strong and how to do that better.”
Karen Buglisi Weiler, MaC Cosmetics
“You want that aspiring affluent consumer, because she’s spending on a consistent basis.”
Sarah Quinlan, MasterCard
Anastasia Soare
Dave Kimbell of Ulta Beauty.
“We are going to continue to focus on building that credibility over the next three years
at Wal-Mart. We are going to understand the brands that we want to carry and the
quality that the customer is looking for.”
Jodie Pinson, Wal-Mart U.S.
Patrice Louvet
“Millennials are increasingly after a no-fuss, natural, effortless approach to beauty.”
Jenny Frankel, Nudestix
“Whoever creates the most customer benefits will probably take the most share. We think about it as the emotional layer, the financial layer, and the personalization and convenience layer…. How can we be the best-in-class in each of those?”
Hil Davis, BeautyKind
“Vanity these days has been taken to a totally different level, thanks to the selfie and Instagram and Tinder.”
Yen Reis, Skin Laundry Holdings Inc.
“The need for licensed individuals is going up substantially….So that, as an industry, what I feel is that we’re actually heading to a crunch time which is not very pretty, but we have the ability to get out of that and do much, much better.”
Aurelian Lis, Dermalogica
“We’re eliminating the customer having to do any work. Before they run out, the product appears on their doorstep.”
Muge Erdirik Dogan, Amazon Beauty, Amazon.com
“We are putting in new brands. We are putting in testing for the first time. We are really starting to elevate…that experience in a way you haven’t necessarily seen in the classic drugstore before.”
Lauren Brindley, Walgreens Co.
“Our biggest and strongest weapon is not just to try hard, but to be really disciplined in challenging our decisions and opening up to new inputs.”
Paul Peros, FOREO
Masahiko Uotani