Hermès’ Carré Club, for the Love of Scarves
A pop-up shop sells special-edition scarves with techniques such as patchwork and embroidery.
-
Image Credit: Lexie Moreland/WWD -
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Alice Shirley’s studio and the artist’s scarf in several color variations.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD The membership card.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Carré Stories, where members can hear fans rave about scarves and give their own review.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Being square is the price of admittance to Carré Club.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Games of scarves.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Even the tabletops and floor depict scarves.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD The Carré-OK booth features videos of scarves set to music. Feel free to sing along.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Cyrille Diatkine has been drawing faces on Hermès scarves for 15 years.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD . The official scarf design of Hermès Carré Club.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Hermès’ Lyons, France factory can produce 15,000 colors.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Cyrille Diatkine is a quick study and can sketch a likeness in little time.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Corners are of vital importance when designing a scarf.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD The artist’s tools.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD The drawing machine.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD It’s all in the intricate details.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD The contraption was created by two Central Saint Martins art students.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Live music is part of the immersive Carré Club experience.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Guests check in, have their photo taken and are issued a membership card.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD Hermès’ Carré Club will travel to Los Angeles, Toronto, Singapore and Milan.
-
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD -
Hermès’ Carré Club, for the Love of Scarves
Image Credit: Lexie Moreland/WWD The activation celebrates carré creativity.