Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Benefit took 32 influencers to Utah’s luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.
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Image Credit: Courtesy Photo -
Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Image Credit: Courtesy Photo Benefit Cosmetics’ Badgal Bang! Volumizing Mascara.
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Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Image Credit: Courtesy Photo Benefit took 32 influencers to Utah’s luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.
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Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Image Credit: Courtesy Photo Benefit’s Badgal Bang! Volumizing Mascara has an outer space concept because the formula contains weightless, aerial particles derived from space technology.
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Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Image Credit: Courtesy Photo The crowd during Benefit’s big reveal of Badgal Bang! Volumizing Mascara.
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Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Image Credit: Courtesy Photo Some of the influencers on the trip include Desi Perkins, Jackie Aina, James Charles, Nikkie Tutorials, Mariale Marrero, Nicole Guerro and Nicol Concilio.
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Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Image Credit: Courtesy Photo Benefit took 32 influencers to Utah’s luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.
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Benefit Bets on Influencers for Badgal Bang! Mascara Launch
Image Credit: Matt Alexander/PA Benefit teased the launch of space-themed Badgal Bang Mascara with a “pink astronaut landing” where 15 pink astronauts “landed” in London to generate buzz, appearing in places from Buckingham Palace London to the tube.