Spring 2018 Makeup Ideas from Fashion Week [PHOTOS]

Makeup at Marc Jacobs RTW Spring 2018

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Diane Kendal went for a bold liner at Marc Jacobs, with next to no other makeup. There were six cat-eye options, based on models’ eye shapes. “The inspiration is the juxtaposition between couture and sportswear…Fifties and Sixties, but with a Nineties twist,” Kendal said. “We’re using the black eyeliner in the waterline and using the magic marker, a pen eyeliner, and using that on top of the lid extending out and underneath — going into the inner corner. On some girls, it’s slightly thicker on the outside to really give that exaggeration.”
Makeup at Coach RTW Spring 2018

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“Don’t you love my new shadows?” Pat McGrath exclaimed backstage, showing off the eyeshadow palettes from her Pat McGrath Labs permanent collection, which is launching this weekend. Eager to talk about her products, McGrath dabbed shimmery eye shadow on every beauty editor’s lids as she discussed the look she created for Coach. “They’re meant to look like they’re in a band,” she explained on the look. Using Mothership I: Subliminal Palette, McGrath first applied a taupe color to the lids, then went over in a high-pigment black. She then applied PermaGel Ultra Glide Eye Pencil in black to the water line and finished with a coat of mascara. Some girls had eyes emphasized more in black for a tougher look, while others were made more feminine with the help of a slight blush added to cheeks.
Makeup at Creatures of Comfort RTW Spring 2018

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Miki Ishida for Shiseido created an almost-sunburnt beauty look, piling bronzer and tawny blush across models cheeks all the way to the nose, with an orangey-brown shadow on the lower lash line. “Skin was left matte, with a kind of dusty tone,” Ishida said. She also pulled in products from Shiseido subbrand Playlist (not yet available in the U.S., she said), one that served as a matte lip primer, and one as a purple lip-color corrector. This season is more about pairing matte lips with matte skin, or glossy lips with dewy skin, Ishida said. “Two of dewy or matte [and you don’t mix them].”
Makeup at Tom Ford RTW Spring 2018

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“She’s assertive…she’s also quite exciting but also she’s slightly dangerous too,” said makeup artist Pat Montelongo of the thickly kohl rimmed upper lash lines (but not quite cat eyes) at Tom Ford. “We didn’t want a straight line, we wanted a little bit of that curve to it so its not going out at an angle. It just goes softly hugging the eye and then just around the nice soft edge,” she continued, revealing that the look was achieved with three products: black eyeliner topped with black glitter eyeshadow and a swipe of eye gloss.
Makeup at Tom Ford RTW Spring 2018

Image Credit: Simberashe Cha/WWD

“She’s assertive…she’s also quite exciting but also she’s slightly dangerous too,” said makeup artist Pat Montelongo of the thickly kohl rimmed upper lash lines (but not quite cat eyes) at Tom Ford. “We didn’t want a straight line, we wanted a little bit of that curve to it so its not going out at an angle. It just goes softly hugging the eye and then just around the nice soft edge,” she continued, revealing that the look was achieved with three products: black eyeliner topped with black glitter eyeshadow and a swipe of eye gloss.
Makeup at Tom Ford RTW Spring 2018

Image Credit: Simberashe Cha/WWD

“She’s assertive…she’s also quite exciting but also she’s slightly dangerous too,” said makeup artist Pat Montelongo of the thickly kohl rimmed upper lash lines (but not quite cat eyes) at Tom Ford. “We didn’t want a straight line, we wanted a little bit of that curve to it so its not going out at an angle. It just goes softly hugging the eye and then just around the nice soft edge,” she continued, revealing that the look was achieved with three products: black eyeliner topped with black glitter eyeshadow and a swipe of eye gloss.
Makeup at Tory Burch RTW Spring 2018

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Makeup at Tory Burch was a feminine sporty vibe, anchored by a tight rim of coffee-colored eyeliner around the waterline. Foundation was minimal and blush was a soft beige. Diane Kendal, who led makeup direction for MAC, used the brand’s Satin lipstick in Fleshpot, a pale muted blend of pink and beige to give lips a natural finish.
Makeup at Jason Wu RTW Spring 2018

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To give a twist to the fresh-faced look, Yadim decided to draw a smudged, rounded eyeliner as he was arriving backstage. “On the way here in the car I got a text saying ‘let’s add a graphic element to it,’ so we ended up with a cool wing with an edge,” said the makeup artist, who keyed the look with Maybelline. To create the rounded eyeliner look, Yadim used a deep military green shade from Maybelline The City Mini Palette in Urban Jungle. Using a brush, he applied the color at the corner of the eye to resemble a small thumb print. He also drew faux freckles across the face using a blonde eyebrow pencil to create a sun-kissed effect.
Makeup at Chromat RTW Spring 2018

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Fatima Thomas for MAC created multiple makeup looks at Chromat Ñ many models had a deep, duochrome navy from the brand’s MAC collaboration as a soft, dimensional smoky shadow, and one model had bright orange on the inner corners of her eyes. “Becca’s mom made ginger snaps,” Thomas said, turning to offer direction (stronger brows, long-wear formulas, etc.) to her team. “In the past the look’s been more graphic, it’s been more obvious shapes. This season, Becca wanted something that was more serene … at the end, when they line up, we’re going to put gloss on the lid. That will help bring that balance Ñ it’s dark, but it’s also reflective.”
Makeup at Brandon Maxwell RTW Spring 2018

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For makeup, Tom Pecheux for Mac looked at his past work for inspiration. “When we started talking about makeup, Brandon pulled out this picture of Kate Moss done by Mario Testino that I had the pleasure of doing the makeup for in 1998,” he said. To re-create the look, Pecheux applied a generous amount of black mascara on the upper lashes, then applied a streak of brown eyeliner. He then used Mac Retro Matte Liquid Lip Colour as an eye gloss in an orangey-brown tone, which created a shimmery and holographic effect. The brown lip color was also used along the cheeks as a bronzer.
Makeup at Jeremy Scott RTW Spring 2018

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“There’s a futuristic narrative, but it’s very funky,” said Kabuki, who led makeup for Mac, noting the crystals were meant to be close in color to models’ skin tone. “It’s like a fun kind of futuristic. There was so much excitement in the clothes that I needed something kind of minimal to really tie in the makeup to the collection. We tried to pick these aurora borealis-like different shade crystals, something very simple but playful and a little bit out there and sparkle without transforming the girls too much.”
Makeup at Victoria Beckham RTW Spring 2018

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“It’s all very balmy, healthy and glowing,” said Pat McGrath, who keyed makeup using Victoria Beckham’s extended line for Estée Lauder. Skin was first prepped with Victoria Beckham Estée Lauder Morning Aura Illuminating Crème to hydrate and add radiance to the skin. The radiance was then supplemented with Victoria Beckham Estée Lauder Skin Perfecting Powder. On eyes, McGrath used a beige eyeshadow for a subtle hint of color, then applied Victoria Beckham Estée Lauder Aura Gloss for a soft shimmer. Lips were coated in a nude lipstick.
Makeup at Philipp Plein RTW Spring 2018

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For the “good girl gone bad” theme of the show, Yadim created two looks for makeup. “There’s a fairytale character element to it and it’s all very tongue in cheek,” said the makeup artist, who keyed the look for Maybelline. For the “good girls,” Yadim went with pastel shimmery eye shadows applied from the lash line to the eyebrows. He then added a theatrical glitter to some models eyelids in the crease. Mascara and a winged black eyeliner finished the look. For the “bad girls,” an exaggerated winged eyeliner was drawn above and below the eye. The eyes were finished off with ample amounts of glitter and eye gloss to increase the shimmer.
Makeup at Public School RTW Spring 2018

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To play with the varying lighting during the show, Grace Lee focused on creating a glossy eye for makeup. “[The models] are coming in and out of darkness. The gloss melts into skin and moves around with the lighting,” said the makeup artist, who keyed the look for Maybelline. Lee started by applying a high pigmented black eyeshadow to the lids, then going over with a metallic gray tone to add dimension. She used Maybelline Shine Shot as an eye gloss to create the dewy look. To continue the emphasis on eyes, she applied a coat of the new Maybelline Total Temptation mascara, which comes out in January.
Makeup at Sies Marjan RTW Spring 2018

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At Sies Marjan, lead makeup artist Thomas de Kluyver for Mac Cosmetics wanted to address the bigger-is-better trend in beauty. “Especially in the past few years, people are obsessed with having bigger lips and bigger eyelashes, more than ever in beauty,” said de Kluyver, who kept foundation to a minimum and kept the focal point on the lips, which were overdrawn with Mac’s Lady Danger, an orange-y red lipstick. “I feel like back in the Nineties it was all about taking things back and we’ve really gone in the other direction. I’m trying to look at that in more of a conceptual way and make that creep into fashion in a different way. I love how making the lips bigger changes the whole perspective of the face and how you look at it.”
Makeup at Prabal Gurung RTW Spring 2018

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Eye gloss was the key to the makeup look at Prabal Gurung. Diane Kendal for MAC used clear lip glass dabbed with fingertips onto eyelids, from lash line to brow, to create a wet look. “It’s as if they’ve been out in the sea,” Kendal said. “With lip glass, it is quite tacky and it does stick to the skin…it doesn’t actually move too much. You have to be careful about how much product you put on, but if you dab it with your finger without it being too much that it’s going to drop.”
Makeup at Anna Sui RTW Spring 2018

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Pat McGrath went full-on flower child for the look at Anna Sui this season, channeling the sixties into a beauty look that included face (and leg) painting, as well as silver glitter eyes. McGrath used eight-hour cream to stick glitter on the lid, and also to create a vertical glitter line in the center of the eye that extended down nearly to the cheek.
Makeup at Baja East RTW Spring 2018

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James Kaliardos for MAC took glowing skin to the next level — glossy skin — at Baja East. The idea was “slick and sexy skin,” he said.
Makeup at Carolina Herrera RTW Spring 2018

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Diane Kendal for MAC Cosmetics’ Eighties rock ‘n’ roll meets elegant Fifties eyeliner was the hero of the look. Achieved with MAC’s Modern Twist Kajal Liner in Squid, eyes were neither too smudged and “lived in” nor too “Audrey Hepburnish,” said Victor Cembellin, a global senior artist with MAC Cosmetics.
Makeup at Cushnie et Ochs RTW Spring 2018

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“We wanted to create a kind of messy effect that you have…when you go to bed and you don’t properly remove your makeup — but at the same time it looks very fresh,” said Gato for Maybelline. He went very light on the foundation (“almost nothing”) and pressed mascara to the root of the eyelash line with “a lot of product” and moved the brush from side to side to achieve a clumped finish.
Makeup at Veronica Beard RTW Spring 2018

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“It’s definitely all about complexion — this is typically what we love about collaborating with the Veronicas, they like each woman to look like her best self in her natural state, but perfected,” said Marc Reagan, lead makeup artist for Bobbi Brown Cosmetics at Veronica Beard. Reagan evened out skin tones with the brand’s Foundation Stick and Skin Foundation, then highlighted cheekbones with a new gold-toned liquid illuminating product that is new for spring. On the lips, he used Bobbi Brown Crushed lipstick in Bare, a muted shade of dusty rose. “It gives a consistent tone, a beautiful flush and doesn’t even look like you’re trying,” said Reagan.
Makeup at Eckhaus Latta RTW Spring 2018

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At Eckhaus Latta skin care won out over makeup. “I literally didn’t do anything — I highlighted the cheekbone,” said lead makeup artist Kanako Takase for Immunocologie, a skin-care line made with a proprietary French green clay ingredient. Aestheticians prepped skin with Immunicologie’s Vital Clay Mask, which Takase then used as a sort of abstract war paint on the faces of 10 models. “The message is, ‘Take care of yourself, prep yourself, you’re beautiful as you are,’” she said.
Makeup at Monse RTW Spring 2018

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“Cool varsity girls” is how Grace Lee, lead makeup artist for Maybelline, described the models at Monse, who were turned out in a sporty beauty look to match the collection’s Americana theme. Lee kept the sportif vibe going with racing-stripe inspired eyeliner. “Not quite a cat eye, because it only goes halfway [up],” said Lee. “It’s almost like she just discovered eyeliner and decided to do a racing stripe.” For the rest of the look, Lee mixed Maybelline’s Strobing Liquid, a pearlescent cream highlighter, with moisturizer to create a dewy sheen. She highlighted cupid’s bows with a new Maybelline stick highlighter — so new it doesn’t have a name — and used a new rose-hued Maybelline lipstick on the lips.
Makeup at Alice & Olivia RTW Spring 2018

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Erin Parsons created two looks for Alice + Olivia, one natural and one edgy. For the natural look, Parsons, who keyed the look for Maybelline, added a subtle pop of color on the lips by first blotting a deep red hue, then going over with a berry shade. Using Maybelline The Master Blush Palette, Parsons combined three shades — pink, peach and berry — to create a strong flush of color on the cheeks. For the edgy look, Parsons focused on the eyes using Maybelline Eyestudio Master Kajal Eyeliner to create a thick black streak along the lash line, which she smudged outward with her fingers. Then she applied Maybelline Lasting Drama Waterproof Gel Pencil in black on the water line to strengthen the look.
Makeup at Adam Selman RTW Spring 2018

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Dick Page for Mac started at Adam Selman by emphasizing the eyes with Mac Haute & Naughty Too Black Mascara and a streak of black eyeliner. A glossy finish was added to give off a smudgy and dewy look. Page then used Mac Paint Stick in brown, magenta and red on the cheekbones for a warm flush of color.
Makeup at Ulla Johnson RTW Spring 2018

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A radiant glow was key at Ulla Johnson and was achieved by prepping the skin. “The models needed to have this ethereal glow,” said Tata Harper, who keyed the look with her namesake brand. “Instead of bringing the glow through pigments, we did it through plumping the skin naturally so it reflects light and looks more natural.” To get the glow, skin was double-cleansed with the brand’s Nourishing Oil Cleanser and Regenerating Cleanser, then finished off with the Crème Riche moisturizer.
Makeup at Delpozo RTW Spring 2018

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Monica Marmo for Nars created a fun, colorful eye for models at Delpozo, with winged fluorescent orange liner and glitter. The idea was to capture the joie de vivre of spring, she noted. “It’s like enjoying life, for me, it’s happiness,” she said. “It’s summer, you’re a girl, you’re in the pool.”
Makeup at Michael Kors RTW Spring 2018

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“Michael kept saying ‘untouched’,” said Dick Page, lead makeup artist for MAC Cosmetics at the Michael Kors show. And so it was — models were prepped with a slew of skin-care products to give skin a clean, healthy look. Studio Finish concealer and Waterweight foundation were applied to cover blemishes and even out tone where needed, and that was that.
Makeup at Burberry September 2017

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Makeup artist Wendy Rowe wanted to celebrate individuality and reality. She wanted to keep makeup simple and applied a cashmere concealer under the eyes and a bit of contour, a multi-tasking product that can be used on lips, too. She aimed to keep some of the skin tones as natural as possible. For a youthful and soft look, models were lipstick and mascara-free. Eyebrows were brushed into place and filled with liner for soft definition. Contour was also blended over eyelids as well as under the eye to create depth.
Makeup at Tommy Hilfiger RTW Spring 2018

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Makeup artist Mark Carrasquillo, who worked with MAC Cosmetics, focused on a jet black matte eye. “It’s really just a cool girl who puts jet black around her eye,” he said. “I want to keep them very young and very rock ‘n’ roll. She’s a very like cool girl who feels great about herself, she’s not concealing things.” He kept skin bare and super-matte and skipped on highlighters and contour.
Makeup at J.W. Anderson RTW Spring 2018

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Mark Carrasquillo, worked with Nars Cosmetics said he intended to bring young-girl makeup to a new level. “We wanted the girl to kind of feel like a part of a convent or a tribe of girls,” said Carrasquillo. “There are all these girls together and they’re doing their own thing. It’s not about being pretty, it’s more about being a little bit aggressive. For me, it’s like a grumpy girl – a little bit grumpy and a bit in herself. She picks up her black kohl and runs it under her eye.” He kept skin clean, aiming for the barest complexion. He prepped skin and applied Multi-Action Hydrating Toner. Eyes were the focus for Carrasquillo and he used Black Valley Eyeliner Pencil and Black Valley Eye Paint. He took the liner and swept a straight line across the lower lash line and as close to the lashes as possible. Brows were brushed up and not filled in while lips were scrubbed bare.
Makeup at Christopher Kane RTW Spring 2018

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“The Christopher Kane Chrome Couture collection is all a little bit sparkly, but also it’s that kind of iridescence that he absolutely loves,” said makeup artist Lucia Pieroni. “The look is kind of housewife, sort of slightly sexy, a little bit what she kind of does naughtily in the night which you never know because she’s quite prim. She has these remnants of the night before, but in a very Christopher way, which is not blatant. They look quite pure and angelic, but actually they’re a little bit naughty.” Eyeliner was used to achieve a cat eye look while highlighter and shine was used, depending on the skin tone. Lips were painted an iridescent nude. Skin was left pale, apart from highlight across eyes and makeup artist Lucia Pieroni skipped on using mascara and blush.
Makeup at Versus Versace RTW Spring 2018

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“They wanted kind of a very lived-in, rock-and-roll and been-up-all-night, sexy look,” said Charlotte Tilbury. She applied a lot of a Rock’n’ Kohl eyeliner and used the Hollywood highlighter on top of the cheekbones. She used retoucher underneath the eye along with Magic Eye Cream on the face to make the skin glow. She added a tiny bit of Light Wonder foundation and very gently buffed it in with a Hollywood beauty brush. She dusted Hollywood Beauty Light Wand on top of the cheekbones and a bit of Airbursh Flawless Powder down the center of models’ face. She painted Nude Kate on the lip and added bit of powder, then applied lipstick again and used eyeliner.
Makeup at Julien Macdonald RTW Spring 2018

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Wendy Rowe, who worked with Maybelline products, focused on a smoky eye. She applied Color Shadow in Red Moon, mascara and heavy liner on eyes. She kept skin clean, lips nude and brushed up brows.
Makeup at Mary Katrantzou RTW Spring 2018

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“It’s super-nostalgic,” said Lynsey Alexander, working with MAC Cosmetics. “It’s basically a trip down memory lane. It was all inspired by these textures reminiscent of childhood like colorful jelly plastic shoes.” Alexander worked with lipsticks to sculpt the face. She used nude tones on the eye, on the lips, and on the cheeks for a natural texture. She also used clear gloss and lip glass for a plastic-like look on the mouth.
Makeup at Peter Pilotto RTW Spring 2018

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Fresh summer skin was the goal for makeup artist Thomas de Kluyver, who used MAC Cosmetics. He used face and body foundation for a dewy and fresh look. He added a little bit of highlight on the cheekbones and mixed in some essential oils, with a cold cream color base. Silver cream eyeshadow was gently wiped over the eye to make it sheer and radiant with silver glitter pressed over.
Makeup at Emporio Armani RTW Spring 2018

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“The look it a bit of a lived-in,” said makeup artist Linda Cantello, “It’s not perfect at all. It’s the idea of a young girl who can’t do her make-up really well, it’s a bit messy.” Cantello kept the beauty look very free, fresh and young. Cantello omitted foundation and applied primer and moisturizer along the T-zone. Cantello was going for a ‘morning after’ look on the eye. Working with products from Tokyo Gardens, she used a wash of black color on the top and bottom of the eye. Crayon, as well as several coats of mascara, was used so the lashes looked a bit chunky. A soft, oil-based balm was applied to the lips for a hint of healthy glow. She patted models with illuminiscent powder in the T-zone, just before the line-up.
Makeup at Erdem RTW Spring 2018

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“The inspiration for the show was, ‘If the Queen were to go and meet Diana in Cambridge,'” said Val Garland working with Nars Cosmetics. “It’s also sort of nightclub-y.” It was all about the eye-liner for Garland. She wanted models to feel a bit proper and perfect – but with edge. She omitted mascara and used Black Valley Gel Liner and aimed for a winged eye but with a more graphic linear line. She used Radiant Longwear Foundation and a bit of powder down the center of models’ faces.

Makeup at Marc Jacobs RTW Spring 2018

Makeup at Coach RTW Spring 2018

Makeup at Creatures of Comfort RTW Spring 2018

Makeup at Tom Ford RTW Spring 2018

Makeup at Tom Ford RTW Spring 2018

Makeup at Tom Ford RTW Spring 2018

Makeup at Tory Burch RTW Spring 2018

Makeup at Jason Wu RTW Spring 2018

Makeup at Chromat RTW Spring 2018

Makeup at Brandon Maxwell RTW Spring 2018

Makeup at Jeremy Scott RTW Spring 2018

Makeup at Victoria Beckham RTW Spring 2018

Makeup at Philipp Plein RTW Spring 2018

Makeup at Public School RTW Spring 2018

Makeup at Sies Marjan RTW Spring 2018

Makeup at Prabal Gurung RTW Spring 2018

Makeup at Anna Sui RTW Spring 2018

Makeup at Baja East RTW Spring 2018

Makeup at Carolina Herrera RTW Spring 2018

Makeup at Cushnie et Ochs RTW Spring 2018

Makeup at Veronica Beard RTW Spring 2018

Makeup at Eckhaus Latta RTW Spring 2018

Makeup at Monse RTW Spring 2018

Makeup at Alice & Olivia RTW Spring 2018

Makeup at Adam Selman RTW Spring 2018

Makeup at Ulla Johnson RTW Spring 2018

Makeup at Delpozo RTW Spring 2018

Makeup at Michael Kors RTW Spring 2018

Makeup at Burberry September 2017

Makeup at Tommy Hilfiger RTW Spring 2018

Makeup at J.W. Anderson RTW Spring 2018

Makeup at Christopher Kane RTW Spring 2018

Makeup at Versus Versace RTW Spring 2018

Makeup at Julien Macdonald RTW Spring 2018

Makeup at Mary Katrantzou RTW Spring 2018

Makeup at Peter Pilotto RTW Spring 2018

Makeup at Emporio Armani RTW Spring 2018

Makeup at Erdem RTW Spring 2018