Chris Steele-Perkins, 1976
London youths dancing in denim at a pub called Adam and Eve in Hackney in 1976.
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Image Credit: Copyright Chris Steele-Perkins/Magnum -
Elliott Landy, 1969
Image Credit: Copyright Elliott Landy/Magnum Photos Music fans showing off skin and jeans next to the stage at Woodstock Festival in 1969.
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Harry Gruyaert, 2000
Image Credit: Copyright Harry Gruyaert/Magnum Photos A young girl horsing around in France in 2000.
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Ferdinando Scianna, 1990
Image Credit: Copyright Ferdinando Scianna/Magnum Photos Teenagers meeting up in Ravenna, Italy, in their favorite denim, some personalized with patches, in 1990.
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Harry Gruyaert, 1982
Image Credit: Copyright Harry Gruyaert/Magnum Photos A young couple snuggling on a romantic interlude in Assisi, Italy.
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Ferdinando Scianna, 2004
Image Credit: Copyright Ferdinando Scianna/Magnum Photos An image from Mavi Jeans’ 2004 ad campaign photographed by Ferdinando Scianna in Seville, Spain.
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Stuart Franklin, 1996
Image Credit: Copyright Stuart Franklin/Magnum Photos Students playing guitars in Mexico City in 1996.
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Denim by Magnum Photographers
The cover of Mavi Jeans’ photographic tribute to denim culture.