To show off Jenna Dewan Tatum as the new face — and body — of Danskin, the Iconix-owned brand will run the first image on a New York billboard. The ads also will appear in October and November issues of magazines such as In Style, Harper’s Bazaar, Teen Vogue, Glamour and Vogue. Here is the ad that will be published in Glamour.
A Danskin ad featuring Jenna Dewan Tatum that will run in In Style magazine
Here’s a look at how the fall-holiday 2016 ad campaign was made in downtown Los Angeles.
Evoking artistic and unexpected movement and a gritty aesthetic, this ad also will be published in Glamour magazine.
For the ad campaign, Jenna Dewan Tatum worked with Brad Goreski and Jen Atkin to style her wardrobe and primp her hair, respectively.
This image of Jenna Dewan Tatum in the classic dancer uniform of leotard and legwarmers will run in Harper’s Bazaar. “We love that she grew up wearing Danskin and now represents the young mom, with a little girl,” said Carolyn D’Angelo, executive vice president of brand management
and marketing services at Iconix Brand Group.