Maná’s Ritos del Sol
The Guadalajara, Mexico-based quartet of Alex González, Fher Olvera, Sergio Vallín and Juan Calleros is tapping into Maná’s fame to launch Ritos del Sol.
-
-
Maná’s Ritos del Sol
Available for men and women, the jeans retail from $37 to $73 and the T-shirts go from $24 to $30.
-
Maná’s Ritos del Sol
The jeans range from raw blue denim to distressed styles that have been repaired with patches.
-
Maná’s Ritos del Sol
Maná spent the past two years hatching the idea, Skyping with the manufacturer, trying on samples that were sent by FedEx to their home in Guadalajara and finalizing the branding that features a red rectangle and matching sea turtle stitched on the waistband. They also observed what their fans wore.
-
Maná’s Ritos del Sol
“We really wanted the line to be part of our personality,” said Alex Gonzalez, drummer of Maná.
-
Maná’s Ritos del Sol
Graphics on T-shirts include feathers, roses budding from barbed wire, Day of the Dead skulls and a collage of black-and-white jungle photos.
-
Fher Olvera
Fher Olvera, the lead singer of Maná, wore a T-shirt from the band’s new clothing line at the Denver show in its Latino Power tour.