millennial skincare anti-wrinkle prevention
Tula uses probiotics, which are traditionally
ingested, in its skin-care products.
Glossier, born on the Internet, draws a big crowd on social media.
The Estée Edit was created specifically
to target Millennial consumers.
“We’re not cool, but we’re real,” say Vicky Tsai, founder of skin-care line Tatcha, which has more than 49,000 Instagram followers. The line is inspired by the beauty rituals of the Geisha, and has tripled its growth annually. “There’s an overall movement right now to things that are more time-tested,” Tsai said. “I think the bigger thing is authenticity.”