• millennial skincare anti-wrinkle prevention

    Image Credit: Christine Hahn
  • H2O PRODUCT

    Image Credit: Thomas Iannaccone

    Tula uses probiotics, which are traditionally
    ingested, in its skin-care products.

  • H2O PRODUCT

    Image Credit: Thomas Iannaccone

    Glossier, born on the Internet, draws a big crowd on social media.

  • H2O PRODUCT

    Image Credit: Thomas Iannaccone

    The Estée Edit was created specifically
    to target Millennial consumers.

  • H2O PRODUCT

    Image Credit: Thomas Iannaccone

    “We’re not cool, but we’re real,” say Vicky Tsai, founder of skin-care line Tatcha, which has more than 49,000 Instagram followers. The line is inspired by the beauty rituals of the Geisha, and has tripled its growth annually. “There’s an overall movement right now to things that are more time-tested,” Tsai said. “I think the bigger thing is authenticity.”

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