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1912: Levi’s spring 1912 catalogue promotes a pair of khakis.
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1913: Levi’s begins to manufacture twill pants in tan, bronze and woodsy colors. The garments are worn by office workers and those in pedestrian jobs, while its denim work pants are worn by manual laborers.
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Image Credit: Courtesy Photo 1986: The Dockers brand launches. The brand hits $1 million in wholesale volume in its first year.
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1995: The “Nice Pants” TV campaign begins.