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Axe Deodorant Body Spray: This product single- handedly changed how Millennial men fragrance themselves.
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Image Credit: Courtesy Photo Bare Escentuals Bareminerals Powder Foundation: The mother of the mineral makeup movement, it pioneered a new place for powder.
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Image Credit: Courtesy Photo Benefit Brow Zings: Without Benefit, there would be no brow category. This little kit, complete with its own tiny tweezer, started
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Image Credit: Courtesy Photo Bobbi Brown Long-Wear Gel Eyeliner: The little pot that could: After the runaway success of this product, gel eyeliners became a staple of both brands and beauty buffs.
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Image Credit: Courtesy Photo Bumble and bumble Surf Spray: Many brands rode the wave of cool-girl beach hair ushered in by this salt-infused spray.
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Image Credit: Courtesy Photo Calvin Klein CK One: His? Hers? Who cared. CK One made fragrance young, modern and unisex.
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Image Credit: Courtesy Photo Chanel Vamp Nail Colour: The era of cult color in the nail category began with this blackish-red hue, which first hit stores 20 years ago.
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NO. 5:
The doyenne of designer fragrances maintains its modernity—and momentum—with
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Image Credit: Courtesy Photo Clairol Nice’N Easy Root Touch-Up: This 2005 breakthrough changed the way women approach maintenance.
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Image Credit: Courtesy Photo Clarins
Body Shaping Cream:
Cellulite had nothing on French savoir-faire, which convinced consumers
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Image Credit: Courtesy Photo Clarisonic Sonic Facial Cleansing Brush: This breakthrough cleansing device brought skin care into the
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Image Credit: Courtesy Photo Clinique Chubby Sticks: Lips, eyes, cheeks: There was no facial area that Clinique’s chubby sticks didn’t conquer.
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Image Credit: Courtesy Photo Clinique Even Better Clinical Dark Spot Corrector: By creating an over- the-counter product with the efficacy of a prescription-strength spot remover, Clinique brought brightening to the 21st century with a product that attracted a multicultural market.
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Shellac:
The original gel continues to sell, sell, sell—despite a proliferation of imitators in the professional and retail markets. -
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Image Credit: Courtesy Photo Cover Girl Lashexact Mascara: n a category not known for innovation, Cover Girl’s revolutionary molded silicone brush created a new pathway for mascara.
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Image Credit: Courtesy Photo Dior Diorshow Mascara: From backstage to the beauty counter, this
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Image Credit: Courtesy Photo Diptyque Paris Scented Candles: The evolution of scented candles from air fresheners into ambient fragrances can be traced directly to this chic French pioneer.
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Image Credit: Courtesy Photo Dr. Dennis Gross Alpha Beta Peel: The two-step solution: The appeal of at-home acid-based peels soared with the launch of these pads.
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Image Credit: Courtesy Photo Estée Lauder Advanced Night Repair: The little brown bottle pioneered nighttime treatments and continues to be a dream product in the category.
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Image Credit: Courtesy Photo Frédéric Malle Editions De Parfums: By making the perfumer—rather than the marketing—the hero of his line, Malle ushered in a new age of niche perfumery.
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Image Credit: Courtesy Photo Fresh Brown Sugar Body Polish: Based on a recipe from brand founder Lev Glazman’s grandmother, this brown-sugar scrub kicked off beauty’s sweetest category.
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Image Credit: Courtesy Photo Fresh Sugar Lip Treatment: The $22 lip stick helped propel high-priced balms into prestige market mainstays.
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Image Credit: Courtesy Photo Giorgio Armani Maestro Fusion Makeup: After the launch of this first-to-market water- free foundation, a deluge of lightweight formulas followed.
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Image Credit: Courtesy Photo GlamGlow Youthmud Tinglexfoliate Treatment: The modern mask era was born from this Beverly Hills–based brand, which made mud into a multimillion dollar proposition.
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Image Credit: Courtesy Photo Issey Miyake L’eau D’issey: Designer Issey Miyake wanted a scent as elemental as water. The resulting ozonic juice helped guide the fragrance category beyond florals.
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Image Credit: Courtesy Photo Jergens Natural Glow Daily Moisturizer: This gradual self- tanner for the body revolutionized the at- home bronzing category.
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Image Credit: Courtesy Photo JLo Glow: Jennifer Lopez kicked off the celebrity fragrance juggernaut with her freshman effort.
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Image Credit: Courtesy Photo John Frieda Frizz Ease Hair Serum: The silicone-based serum started the modern-day antifrizz movement.
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Image Credit: Courtesy Photo Josie Maran Argan Oil: Supermodel Josie Maran started an industry- wide oil rush with her argan oil–based line.
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Image Credit: Courtesy Photo Klorane Dry Shampoo with Oat Milk: Call it the spray that started the dry-shampoo revolution. Now, no hair-care brand is without one.
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Image Credit: Courtesy Photo La Mer Créme de La Mer: The crème de la crème of the premium-priced skin-care market: After this brand broke price barriers, others didn’t hesitate to follow suit.
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Image Credit: Courtesy Photo Lancôme Génifique Youth Activating Concentrate: This self-adjusting serum suitable for all skin types helped guide skin care into the age of individualization.
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Image Credit: Courtesy Photo Lancôme Juicy Tubes: Talk about a bright idea: Gloss-mania kicked off with the bold pops of color and big shine these little tubes promised.
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Image Credit: Courtesy Photo Laura Mercier Tinted Moisturizer: Before BB creams, this makeup-cum-skin-care hybrid was the gold standard of two-in-one multitaskers. It still is.
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Image Credit: Courtesy Photo L’Oréal Paris Mousse Absolue Hair Color: Unique dual-chambered packaging delivers the first multiuse at-home hair-color product.
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Image Credit: Courtesy Photo Mac Viva Glam: The original beauty product with a cause, which launched in 1994, has raised more than $250 million to date for the MAC AIDS fund.
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Image Credit: Courtesy Photo Maybelline New York Dream Fresh BB Cream: Granted, Maybelline didn’t invent the genre, but it was an early adaptor, gaining a head start in what’s become one of beauty’s most enduring new categories.
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Image Credit: Courtesy Photo Nars Orgasm Blush: Of course sex sells. But the afterglow created by this glowy blush showed marketers how to turn a hero product into a franchise.
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Image Credit: Courtesy Photo Proactiv Solution 3 Step System: The infomercial acne pioneer whose success was predicated on selling a multiproduct regimen rather than a star ingredient, Proactiv took acne beyond benzoyl peroxide.
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Image Credit: Courtesy Photo Pureology Serious Color Care: Created by Jim Markham as a sulfate-free hair-care alternative for a friend with cancer, Pureology started the movement for sulfate-free clean hair products.
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Image Credit: Courtesy Photo Revlon Colorstay Lipstick: The original long-wear lipstick, its impact—on Revlon’s sales and the industry overall—was equally as enduring.
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Image Credit: Courtesy Photo Sally Hansen Miracle Gel: Many promised at- home gel manicures. Sally Hansen delivered with a two-step lacquer and top coat that sent labs everywhere into overdrive.
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Image Credit: Courtesy Photo Shiseido Benefiance Pure Retinol Intensive Revitalizing Face Mask: Shiseido’s retinol- infused two-piece mask set the stage for the rise of the sheet mask, one of beauty’s most dynamic new categories.
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Image Credit: Courtesy Photo Smashbox Primers: Long before the selfie, Smashbox set forth its primer range for photo- ready skin.
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Image Credit: Courtesy Photo Thierry Mugler Angel: This polarizing gourmand scent transformed vanilla into an olfactive star— and showed marketers that perfumes with a point of view could blossom into classics.
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Image Credit: Courtesy Photo Tom Ford Oud Wood: Tom Ford refined the appeal of oud and created a men’s category particularly resonant in rapidly emerging fragrance markets.
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Image Credit: Courtesy Photo Urban Decay Naked Eyeshadow Palette: There was nothing beige about the reaction that Urban Decay’s palette of neutral eyeshadows provoked— among consumers and competitors alike.
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Image Credit: Courtesy Photo Vaseline Intensive Care Spray Moisturizer: By creating a spray mechanism that delivers fast-drying body lotion, this heritage brand
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Image Credit: Courtesy Photo Yves Saint Laurent Opium: The call of the wild: When Opium made its debut, its decadent launch party symbolized the risqué appeal of the Oriental scent. More than 35
years later, YSL—and others—still harness
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Image Credit: Courtesy Photo Yves Saint Laurent Touche Éclat: This chic gold click pen illuminated a whole new makeup category: highlighting.